Senior User Experience Design Specialist
CurrentDesigned and Developed Features: Created and enhanced core features for the MATS platform, producing high-fidelity prototypes from concept to launch, resulting in a 15% increase in user engagement within the first three months.Web App Ownership: Took ownership of designing an intuitive, user-friendly interface for the platform, improving customer satisfaction scores by 20% based on post-launch feedback.Data Visualization: Transformed complex fitness and coaching data into visually appealing, actionable dashboards, enabling users to track progress effectively and boosting daily active users by 25%.Collaborative Design: Partnered with product and marketing teams to create compelling visual content for campaigns, aligning with brand identity and user goals, which increased conversion rates by 18%.UX Audits and Usability Testing: Conducted comprehensive UX audits and testing sessions, identifying and addressing pain points that reduced task completion time by 30%.Figma Mastery: Leveraged Figma to streamline the design process, delivering cohesive UI/UX designs and incorporating motion and animations to enhance interactivity and improve the overall user experience.