Copenhagen Legal Tech is an association that inspires and help lawyers use digital tools.Responsibilties:A narrative - the foundation for a strong communicative and business workStood for hands-on communication work (SoMe, newsletter, homepage etc.)Achievements:Developped a compelling narrative, presented it to the board (accepted) and planned the implementationEnhanced the qualitified knowledge of Copenhagen Legal Tech

Scale Your Comms is a communications firm that helps growth companies and organisations scale through strategic communication.Responsibilities:• Developed and implemented strategic communication solutions for clients across various industries.• Led the firm’s daily operations, including sales, marketing, and project management.• Provided advisory services, content production, and press management.Achievements:• Developed an effective communication strategy for Agreena that ensured successful M&A communication and strengthened the company’s market position.• Drove cultural change at KPMG Acor through targeted communication, attracting a new type of employee.• Increased visibility and awareness for multiple growth companies through strategic press management and storytelling.

Danske Bank is one of the largest financial institutions in the Nordics, with operations in banking, insurance, investments, and real estate.Responsibilities:• Developed and implemented communication strategies for Business Banking, International Banking, and Danske Bank Growth.• Managed internal and external communication projects, including strategic content production• Advised senior business management on communication strategies and toolsAchievements:• Strenghed the Danske Bank's profile on digital media through strategic content production• Enhanced Danske Bank’s green profile and position within M&As• Led successful change communication projects that ensured high employee engagement and understanding• Implemented "The Advisor Way of Working" across the Nordics, changing advisor behavior and strengthening the bank’s growth strategy.

Leadership communication and trainer/co-developer of comms training programmes for leadersEditor of Danske Bank's newsletter worldwide and Head of Group MarCom, Jeanette Fangel Løgstrup's, newsletterEditor and journalist of Group portal and internal articlesProject manager of large change communication programmes, eg. within financial crime, value communication, workplace strategy and HR driven transformational initiatives. Co-developer of Group's internal communication strategy.

KPMG is a global network of professional firms providing audit, tax, and advisory services.Responsibilities:• Served as editor and journalist for the firm’s intranet and internal magazine.• Led internal change projects and communication initiatives, including training and developing communication strategies.• Managed the move to a new headquarters from the communication side, focusing on positive employee involvement and effective communication.Achievements:• Created and maintained an effective internal communication platform that ensured continuous information flow and engagement.• Achieved an average participant satisfaction score of 4.5 out of 5 for change communication training.• Ensured a smooth relocation of over 1,000 employees to the new headquarters, resulting in increased employee satisfaction.

Responsibilities: Idea/concept development and copy for national print, online and tv as well as multiple campaigns, BtC and BtB.Clients: TDC Erhverv, Carletti, Føtex, CredinKey contribution: TDC Erhverv won for the agency. High satisfaction led to several assignments for other business units of TDC, including event for 6,000 employees. Film for Carletti with purchase intention 25% above average. Preference risen from 4% to 19% pre/post. Understanding of message 27% above expectation.

Jesus, my first job as copywriter at an agency. Nice job, close to both art directors, designers and project managers. I really explored myself and my creativity - and sometimes it went just too far. But we also did great jobs, especially the one for quality bread which I still draw upon. It was more like a 'graphic' PR-stunt, very cheap, but effective. And I got to be cited next to Cleopatra on who said the most famous words about bread! But it was a small place, and we got to feel the consequences of missing skills, internal disagreements and too little focus on business. The agency simply closed down. It was hard, but an awarding experience.Responsibilities: Idea/concept and copy on Danish/Swedish campaigns, events, articles, internal communications etc.Clients: Malmö Stad, Bon-Bon, Københavns E, Hansakompagniet, Norden, First Hotels, Brødets Bånd (a quality baker league)Key contributions: Est. advertising value from low cost PR event (DKK 100,000) for quality bakeries: 1,2 million DKK/print + aggr. 15 min. on the news/tv. Merger event for Københavns E and Vand: Understanding of messages and liking for creative magazine, films etc. at 95% (formal comm.: 15%).

Without the 'normal' background for a job as creative in the adverting industry, I had to prove myself. I did so by knocking in the doors at five creative directors, showing them my jobs. They all accepted, some even gave me tasks to do at home. After that show, I had quite a good feeling of what works and what not, and created my own company with the solo purpose of getting a portfolio so I could get in at an agency. In less than a year, I succeeded, and was employed as a creative/copywriter at an agency. I have to say, that some of the most interesting and caring persons I have ever met, I have met them in the advertising industry. Also a lot of 'cream buns', of course ...Own advertising company, strong network of freelancers. Services directly to companies or agencies.Responsibilities: Finance, sales, strategy, handling of clients and suppliers. Idea/concept and copy on all types of marketing and communications.Key contribution: Satisfied customers, author of case in Børsen's Marketing Handbook about HT's succesful CRM programme.

This job was more calm, more corporate than being in the startup, Context. However, it soon changed as the CEO identified me as his new star (but forgot to tell his employees). It ended in crab, I was much too young, but an experience richer. But suddenly, the business split up, and I became Marketing Manager of the publishers. Exiting to have my own department, including my employees. I got my first - hard - experiences with leadership and motivation, but I am still ready to take up the challenge again if somebody offers it. Anyway, I was good a my job, so good that any campaign etc. ran with the best results ever. But after a while, I found it empty, and wandered what to do something else. But what? I found the answer in the bookclub that we ran together with Børsen. The light burned late when I recommended books and wrote the sales texts. Even though, I was far too old (36 ys, and with a business background), I went for a career in the advertising industry. Responsibilities: People management of marketing assistant and student. Marketing of Schultz’ own publications in close cooperation with editors. Marketing of publications in commission and of Schultz ErhvervsBoghandel. Editor for Schultz ErhvervsBogklubClients: Ministry of Finance, European Commission, OECDKey contributions: Est. advertising value for PR on publications +200%. Turnover +50-100% on selected publications.

My fine job at the embassy came to an end, and then what? A friend of mine gave me a lead to the CEO of Context, Bjarne, which worked with 'intelligent solutions at the internet and on DVDs'. They wanted somebody to profile it and sell the solutions. Why not? Why not be a little more marketing-ish? I learned my first lessons in cold canvas, in organisational development and culture and in marketing. And I need to say, it was mindblowing, and I still draw on it. Bjarne himself was an inspiration of another world - hard, but very interesting and a guy to learn from. Those days were absolutely ... and I was part of the dot-com technology bubble!Responsibilities: Canvas, personal sales and marketing of the agency. Customer/project manager and concept developer in close cooperation with customers and experts within the pharmaceutical industryClients: Novo Nordisk, Gea, Pfizer, Danske Bank, Dansk Industri/Dansk MetalKey contribution: High customer satisfaction. High rise of qualified knowledge of the industrial educational possibilities among young people.

My very first job after graduating. It started as a bit of fun, when a friend of mine gave it over to me as a student job. I knew nothing about embassy work, but I could see the potential. Moreover, our ears had been fully honked with drama predictions of unemployment. So, I of course took it. Soon it became very serious, however, as the boss got a lot of questions and could see my potential and gave me great freedom to solve the challenges. It soon turned full-time and financed my first high-fi system (which a still have, with vinyl player and all). I became part of the merger between Swedish Arla and Danish MD Foods, I discussed the Danish trailer market with a guy from Norrland and I provided export services on a consultancy base. Nice. And rewarding!Responsibilities: General export service, market and competitor analyses and facilitation of partnerships.

I liked this job. Working with colleagues for 2 hours indoors - sorting the post, then 2-5 hours outdoors on your own - delivering the post. I was so lucky to get a district nobody else had eyes for, because it was slow in their eyes with a lot of villas. But I really enjoyed talking to neuro surgeons, partners in accounting firms and other nice people that offered me juice on my trip. It was a way of life, not a hard job.

Every day, after Gymnasium time, the youth of Søllerød gathered at Brüel & Kjær (my mother's employer) to clean the premises of what used to be one of Denmark's forefront industries within acoustics. Some just had fun their lazy way, others took it very seriously like me. Anyway, it was fun, it was 'after hours' and I earned some money - we even spent our summer holidays there, lacquering the floors.

The very first experience I had with private initiative. I thought my hometown needed a transport system, and therefore, I created my own company providing tramway services. I engaged all my friends as SVP, COO, CTO etc., and at the peak, we had 6 cars running on a nearly daily basis, earning money transporting family, friends and fools around town. I was quite serious - and fun!