Olga Danilova Email and Phone Number

Responsible for strategic marketing on east direction, key markets – Russia, Ukraine, Belarus. • Design and drive marketing strategy • Brand management of core product – Fuel card E100• Managing marketing mix and stable search of new marketing channels• Improve customer journeys according to the segments and create target funnels• Implement special campaigns for client development • Lead generation activities• Introduce new products to the local markets • Launching affiliate programs as alternative sales channel (example: cross leads generation). Collaborate with leasing companies, insurance agents, telematics.• Build omnichannel communication based on RFM model • Loyalty management and create loyalty programs for special customer segments• Managing a team of 6 persons.• Responsible for the budget and P&L• Event management and BTL supply

Marketing support of core product and additional services. Execute marketing strategy on 8 markets (Poland, Russia, Belarus, Lithuania, Latvia, Estonia, Kazakhstan, Ukraine). Building online sales channel and was a beginner of digital transformation of the company. • Performance marketing and 360° campaigns (off+online)• Creation and implementation of online sales process: CRM marketing, sales funnels, define sales and marketing KPIs, analytics and reports. High concentration on commercial KPIs (CPA, CPL, LTV). Cooperation with sales, call-center, operation management• Experience in work with external marketing agencies• Marketing support for alternative lead generation channels (co-brand products, white-label products, partnership programs)• Responsible for marketing budgets: planning, administration, reporting. • Experienced in work with external marketing agencies.• Building of alternative marketing channels (co-brand products, white-label products, partnership programs, lead generation programs, affiliate programs).

E100 mobile - mobile application for truck drivers, digital product of E100 Inc. Owning and managing every stage of product development: planning, design, UI/UX, development, marketing, user education, sales. • Creation of product strategy• Sprint planning and task management for dev team (Agile)• Product features and backlog management• KPI control • Marketing strategy development• Analyze of user feedback, insights and experience• Operations: manuals, contracts, budgeting, recruitment, product education• Cooperation with internal departments (business, sales, marketing, customer support team, call-center, etc.) and external outsourcing agencies• Reporting to c and d-level management