Olga Maria Bergstrom Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Drive the SDLC for multiple role-based web products, including NGOsource, Volunteer Connection and STEP.o Plan strategic roadmap and new product features based on user feedback and the needs of multiple roles. o Work with the business team, UX and engineers to create scope and detailed requirements to deliver new applications.o Gather information from user groups to reimagine the existing products for user-friendly features to scale to accommodate existing and future customers.o Lead and participate in hand-on planning and execution in both Agile and Waterfall methodologies.

Consultant

• Strategic Planning: - Established and documented the Strategic initiatives for the online product portfolio proposed to executives for each coming year. $24 million was approved for 2012 projects and product enhancements across websites and technologies to fulfill the needs of Distributors, customers, and employees to grow Herbalife’s core business activities in the online channels. - Ensured that Strategic initiatives from the previous year were on track and on budget. - Worked with teams around the world to create Product roadmaps and determine schedules, scope, requirements and usability for approved projects in all areas, including eCommerce, SEO, Events & Promotions, Distributor Websites, communications, analytics and more.• Program Manager for Global eCommerce: - Developed the strategy, budget, functionality/features, requirements and oversaw the overall delivery for the global solution for the e-Commerce platform. - Lead the cross-functional team of the ordering platform for initial launch across 14 countries. Platform included management of Product catalog and cross sell per country. - Prioritized country rollout and enhancements to the platform that has now been rolled out to 41 countries.

• Managed Herbalife’s Internet Marketing team of 10 people, including product managers, design and web production, which was responsible for the global strategy and product development for Herbalife’s technology offerings, including websites, email, mobile, SEO and all other online/interactive initiatives• Responsible for strategy to optimize organic search results for US and 20 countries. Used a hybrid of traditional methods for consumer-facing corporate sites as well as instruction for Distributor’s B2C sites and social media promotions. • Managed the team’s combined workload and timely completion of all deliverables while driving and supporting their professional development through coaching, delegation, performance management, and outstanding communication. • Responsible for strategic plans, executive proposals, creative briefs, Internet application software requirements documentation (use cases, wireframes, and flow diagrams), site design, branding, user interface development, online quality assurance and promotional/marketing plans to drive usage of online tools.• Worked closely with all levels throughout the organization, including Worldwide and Regional marketing teams, IT, Worldwide Sales, Events and Corporate Communications as well as vendors and Distributors around the world to globalize and optimize Herbalife’s key web properties and ensure continuity across offline channels.

Product owner of Distributor portal, MyHerbalife.com; Worked with IT, Sales and Marketing to establish and achieve strategic goals through enhanced features and usability of sites; documented Project Briefs, Business Requirements and Functional Specifications; provided monthly statistics and analysis for all properties; presented to all levels in the company as well as provided communication, training and roadmap.

Sun Valley, Ca

Managed benefits incl. health, 401(K) & life, worker’s comp and safety, and payroll for a company of 100 employees; served as intermediary to resolve disputes; translated meetings, training, discussions and disciplinary actions; oriented new hires and processed terminations; managed miscellaneous projects

Greater Los Angeles Area

Assisted Vice President of New Media, Motorcycles; involved in development of Websites, budgets, content plans, events, user-testing focus groups; research trends in Web technology and target industry market; carry out daily related duties as required.

Administrative assistant to Senior Manager and Director of Latin American Department; worked with the team to coordinate local and international events; created event flyers; worked to improve department systems and processes; translated documents; interacted with Distributors.

Fresno, California Area

Supervised three employees; responsible for correspondence with corporate office; interviewed and hired new staff; coordinated events; accounts payable; served as liaison between office and warehouse staff; audited processes for office and Floor-stands.

Fresno, California Area

Long-term substitute teacher for Chester Rowell Elementary for 34 sixth-grade bilingual students for one school year; Substitute taught various subjects and grade levels.

Master'S Degree, Humanities/Humanistic Studies

Bachelor Of Arts (B.A.), Political Science And Government

Activities and Societies: Involved in Leadership for Marshall College - Tutored in Middle Schools through program to assist under.