Marcela Rocha Email & Phone Number

Paris, FR

Culiacán, Sinaloa, México.

Responsible for managing and developing 15 exclusive brands across more than 5 different departments.- Coordination of 360º advertising campaigns: This means that with each campaign's budget, we strategically implemented both digital and traditional marketing efforts to reach the target market. These activities included magazine, newspaper, radio, physical.

Culiacán, Sinaloa, México

Project Consultant in the Change Management team:- Supervision and mentorship for 4 strategic projects in the Continuous Improvement department, which enhanced customer service and reduced stolen items.- Implementation of Change Management practices for over 140 leaders and project consultants in the Continuous Improvement department.- Certified by PROSCI.

Culiacán, Sinaloa, México.

- Mapping and presentation of the current recruitment process in the company for the HR Directorate.- Launch and implementation of the Incentives project in over 1,200 stores across Mexico. This required constant support for each store, addressing questions and concerns, and maintaining effective communication on a regular basis.

Culiacán, Sinaloa, México.

- Working closely with an excellent team, I participated in the creation of an innovative incentive model aimed at our colleagues in Coppel stores, with the goal of integrating interest in the management of each strategic KPI into operations and recognizing employees.- Monitoring the project’s KPIs and presenting regular reports to the team.- Using my.

Master'S Degree, Business Administration

Bachelor'S Degree, Marketing

Activities and Societies: Student Groups and Activities: (2014-2017) * (FEITESM) Student Federation, Biggest student association in ITESM.

Bachelor, Marketing, Exchange Program

Certificate Of French Language, Language And French Literature