Over 17 years of professional experience in marketing in IT and telecom B2B markets. • Marketing strategy and budgeting development. • Support of new products launches to the B2C and B2B markets.• Digital marketing (SMM, web sites, email, PPC add).• Strengthening of the brand recognition, company's image and products promotion.
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Marketing DirectorUnitarius 2023 - Present -
Marketing ConsultantMarketing Consulting Oct 2018 - Present• marketing strategy and budgeting development;• marketing audit;• digital marketing (SMM, web sites, email marketing, PPC add);• strengthening of the brand recognition, company's image and products promotion.
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Marketing Director1Forma 2021 - 2022 -
Marketing DirectorMolga Consulting Aug 2017 - Aug 2018Москва, Россия• developing and execution of the annual marketing plan;• development and control of the marketing budget;• organization of its own events and participation in external events;• PR: events, press releases and articles, rating (TAdviser, Expert RA);• digital marketing;• development of brand, promotional materials, souvenirs. -
Marketing ConsultantDigital Marketing Projects For B2B And B2C Apr 2016 - Aug 2017Moscow, RussiaCompleted projects:• Email-marketing strategy• SMM strategy• PPC adversting strategy
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Marketing DirectorRedmadrobot Feb 2017 - May 2017Moscow, Russia• developing and execution of the annual marketing plan;• developing products and services range;• analysis of bisuness process company (leads management, products management, promotional channels);• developing partner channel. -
Marketing DirectorTechnosoft, Skolkovo Resident (Tehnoserv) Oct 2014 - Feb 2016Moscow, RussiaProduct promotional and sales support:• development a product line and product catalogue;• creating a product promotional plan;• marketing materials developing;• company’s image creating;• organization of its own events and participation in external events;• partnership developing with Skolkovo.Planning and management:• development the structure and documents of the marketing department;• development a marketing plan;• development and control of the marketing budget.Achievements:• organized of participation in Skolkovo’ events.• organized appearances in StartUp Village 2015;• developed a repositioning for complex biometric system for banks.
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Marketing DirectorReksoft Nov 2013 - Dec 2014Москва, РоссияPlanning and budgeting:• developing and execution of the annual marketing plan;• developing and control of the marketing budget;• preparation reporting presentations.Vendor and partner management:• conclusion of new partner agreements and IT vendor relationship support (MS, Oracle, HP, IBM, Liferay);• partner relationship with professional associations: RUSSOFT, APKIT, AmCham, Bitcom;• conclusion of agreements with software distributors.Product promotional and sales support:• marketing materials developing;• PR: events, press releases and articles, rating (IAOP, Global Services); • digital marketing.Achievements: • new partner agreements with с IBM, VMware, HP, Informatica, RedHat;• IT projects of Reksoft were ‘The best project’ competition of Global CIO in 2014 and 2015;• Reksoft listed in IAOP’s Global Outsourcing 100 and as one of the world’s top IT companies by Global Services 100. -
Product ManagerRostelecom Dec 2011 - Nov 2013Москва, Россия• developing a unified product “FreePhone”, transferring regional clients on single scheme of service;• introduction of the new platform for services: demand and revenue forecast, preparation of a feasibility study, agreement of requirements with the contractor;• sales managers training and consulting;• digital marketing. Achievements: • launched new version “FreePhone” service, sales up 23%;• increased the number of site visitors at 460% in 2012. -
Marketing ManagerAbbyy Nov 2010 - Dec 2011Москва, Россия• creating a product line, price and license politics, development of packaging and component products;• development of the promotion strategy and ad campaigns;• development of the marketing plan and prognosis sales;• market analysis, competitor analysis, marketing researches.Achievements:• launched ABBYY FineReader11 to the Russian and CIS market; to increased sales by 20% with marketing campaigns;• launched 7 mobile apps including ABBYY Business Card Reader, ABBYY TextGrabber. -
Marketing ManagerSoftline Sep 2008 - Apr 2010Москва, Россия• development and execution of the marketing plan;• development of promotion programs for vendor products to the Russian market;• PR: events, press releases, articles;• development of brand, promotional materials, souvenirs;• organization and analysis of the effectiveness of ad campaigns.Achievements:• launched Softcloud SaaS portal, developed the partner programm for SaaS vendors;• launched to the Russian market search engines Google Search Appliance, Google Mini , SaaS services Google Apps и Postini (Google Inc.);• organized free participations in the key IT events: Docflow, RootConf, Google Developer Day, 4CIO.ru event, ISDEF, CIO Summit, Cnews event. -
Digital Marketing Manager«Vympel-A» Jun 2002 - Jun 2008Москва, Россия• development and support of company’ sites (design, programming, SEO), digital marketing;• organization of promotional materials development .Achievements:• developed and supported 6 sites of the company;• first places in the search engine Yandex as a result of SEO.
Olga Pryakhina Education Details
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Moscow International Higher Business School Mirbis5
Frequently Asked Questions about Olga Pryakhina
What company does Olga Pryakhina work for?
Olga Pryakhina works for Unitarius
What is Olga Pryakhina's role at the current company?
Olga Pryakhina's current role is Marketing Director.
What schools did Olga Pryakhina attend?
Olga Pryakhina attended Moscow International Higher Business School Mirbis.
Who are Olga Pryakhina's colleagues?
Olga Pryakhina's colleagues are Ivan Malgin, Nikita Aksenov, Ирма Евженко, Vadim Avdeev, Александр Малков, Anton Kolosov, Георгий Бударкевич.
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Olga Pryakhina
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