Olga Pryakhina Email & Phone Number

• marketing strategy and budgeting development;
• marketing audit;
• digital marketing (SMM, web sites, email marketing, PPC add);
• strengthening of the brand recognition, company's image and products promotion.

Москва, Россия

• developing and execution of the annual marketing plan;
• development and control of the marketing budget;
• organization of its own events and participation in external events;
• PR: events, press releases and articles, rating (TAdviser, Expert RA);
• digital marketing;
• development of brand, promotional materials, souvenirs.

Moscow, Russia

• Completed projects:
• Email-marketing strategy
• SMM strategy
• PPC adversting strategy

Moscow, Russia

• developing and execution of the annual marketing plan;
• developing products and services range;
• analysis of bisuness process company (leads management, products management, promotional channels);
• developing partner channel.

Moscow, Russia

• Product promotional and sales support:
• development a product line and product catalogue;
• creating a product promotional plan;
• marketing materials developing;
• company’s image creating;
• organization of its own events and participation in external events;

Москва, Россия

• Planning and budgeting:
• developing and execution of the annual marketing plan;
• developing and control of the marketing budget;
• preparation reporting presentations.Vendor and partner management:
• conclusion of new partner agreements and IT vendor relationship support (MS, Oracle, HP, IBM, Liferay);
• partner relationship with professional associations: RUSSOFT, APKIT, AmCham, Bitcom;

Москва, Россия

• developing a unified product “FreePhone”, transferring regional clients on single scheme of service;
• introduction of the new platform for services: demand and revenue forecast, preparation of a feasibility study, agreement of requirements with the contractor;
• sales managers training and consulting;
• digital marketing. Achievements:
• launched new version “FreePhone” service, sales up 23%;
• increased the number of site visitors at 460% in 2012.

Москва, Россия

• creating a product line, price and license politics, development of packaging and component products;
• development of the promotion strategy and ad campaigns;
• development of the marketing plan and prognosis sales;
• market analysis, competitor analysis, marketing researches.Achievements:
• launched ABBYY FineReader11 to the Russian and CIS market; to increased sales by 20% with marketing campaigns;
• launched 7 mobile apps including ABBYY Business Card Reader, ABBYY TextGrabber.

Москва, Россия

• development and execution of the marketing plan;
• development of promotion programs for vendor products to the Russian market;
• PR: events, press releases, articles;
• development of brand, promotional materials, souvenirs;
• organization and analysis of the effectiveness of ad campaigns.Achievements:
• launched Softcloud SaaS portal, developed the partner programm for SaaS vendors;

Москва, Россия

• development and support of company’ sites (design, programming, SEO), digital marketing;
• organization of promotional materials development.Achievements:
• developed and supported 6 sites of the company;
• first places in the search engine Yandex as a result of SEO.