Oli Barrett Email & Phone Number

Bristol, Gb

Bristol, Gb

London Area, United Kingdom

With a focus on Client Transformation Strategy, I work to align Beyond's vision and objectives by developing and executing tailored transformation plans based on client needs. Experienced in project management, I oversee end-to-end project implementation, define scopes, and manage budgets. Building strong relationships with clients, I serve as a trusted advisor and provide guidance on data analytics solutions. In change management, I develop plans for successful adoption. Leading teams, fostering collaboration, and contributing as a subject matter expert during new business meetings are additional facets of my role. I consistently measure effectiveness using key performance indicators to ensure successful delivery.

Bristol, England, United Kingdom

· Established and maintained the client relationship standard of excellence for the agency to follow· Supported the strategic direction and tone for all B2B and B2C client accounts, including monitoring the success of implementation on · Managed senior client expectations, increase levels of satisfaction, and make sure they’re engaged throughout the process· Identified and developed new opportunities within existing clients that maximised account growth · Ensured that work across our client accounts is completed on time, aligned to the strategy and deliverables and within budget· Managed the tracking and performance of marketing activity across client accounts and demonstrate responsibility for accountability and quality· Monitored and managed development throughout the delivery team. Including organising reviews and hiring for roles within the delivery team· Monitored and managed the operating margins of the delivery team, supporting them to optimise and improve efficiency· Reported to the board on client satisfaction

Bristol, United Kingdom

Full strategic ownership of planning and delivery of Shop Direct (Very.co.uk and Littlewoods) seasonal recruitment integrated campaigns worth £3m/year. Direction and management of all relationships, creative, technology, data and financials. These are complex, insight driven data campaigns that utilise a multi-channel approach across a 6-month period.Scoped and implementation a multifaceted Tableau data dashboard for use by the ITV Commercial Team who are responsible for driving revenue through VOD services offered to the market. A great mix of 1st and 3rd party (Experian) data integration that allows the sales teams to sell their product more effectively,I delivered all Sales Driving CRM activity for Nissan GB. This is a great mix of strategic delivery, insight led planning, creative briefing and campaign management.Initially focused on the CRM and data strategy delivery for the retail part of the business, I progressed into the Aftersales and Fleet B2B divisions of the client’s business in order to provide a holistic platform for all CRM led activity.

Bristol, United Kingdom

Developed the marketing strategy for the company in line with company objectivesDeveloped and grew the digital strategy for all clients, including leading the project for eCommerce expansionManaged an effective, efficient and productive Marketing Department that ensured the appropriate structures, systems, competencies and values were developedDelivered the WCM Vision and Strategy to the Managing Directors Ensure dthe Oak Tree Group Board were up to date on all activity and informed of strategic decisionsManaged all marketing for the company/group and activities within WCMCo-ordinated marketing campaigns with sales activitiesOversaw the clients’ marketing budget (£6m/year)Owned the relationship between WCM and its Partner Agencies • Media Agency / Media Buyers • Media Owners • Print Houses • Digital/PPC AgenciesDeveloped the relationships with these agencies to ensure they were efficient, effective and sustainableGrew the clients’ businesses from a channel perspective, decreased reliance on previous ATL strategyDeveloped the portfolio of titles in which the clients appeared. Test often, analyse more oftenOversaw all clients’ marketing communications from the Quarterly Magazine to Inserts and PressActed as the internal communications lead for client brandsAllowed WCM to better track resource and their project and task lists across the board with a view to running a WCM P&LDeveloped the WCM team and managed all appraisal processes and Personal Development PlansManaged all analysis projects using the in-house reporting servicesDeveloped and lead projects pertaining to above reporting systems and CRM systemsConducted feasibility studies to bring all buying and digital work in-house

Dbg Bristol

Promoted up from Account Exec through to Senior Account Director I led some of dbg’s largest accounts: Global Retailers, Travel, Financial Services and Market Leading Manufacturers to name but a few. My role focused on the strategic direction of the accounts and on the growth of my clients’ actionable data across all elements of their business with a Single Customer View at the core. Each of the customer engagement platforms I ran enabled my clients to manage their brand development and customer acquisition / engagement through a variety of different tactical programmes. Through careful implementation of omnichannel strategies (ranging from social, DM, email, mobile and web) each of my clients grew throughout their tenure.Growth areas are different for each client, each industry and each discipline within them but sales and customers are generally at the core of each strategy I implement.- Multi-brand, multi-market relationship marketing platform and communications programme for a global manufacturer- Multi-territory insight driven retention programmes for a global retailer- Multiple segmentation implementation strategies for retailers, clients in the travel industry and financial services- Loyalty and engagement platforms that are proven do deliver results and increase ROIThe role was heavily project management and client liaison orientated with large aspects of data planning, analysis and administration. I built up my knowledge of integrated multi-channel campaigns through the management of these clients and my implementations for targeted marketing and personalisation are proven to deliver results. I have a keen interest in what the future holds for customer engagement both from a technology systems perspective but also a customer insight perspective and spend significant time researching both aspects in my spare time.

My key role was to provide data and information support to various customers and clients surrounding the Regeneration Division, including internal clients, other public sector agencies and also private and third sector organisations. The most important aspect of the role was to provide the end audience with usable insight, tailored to their specific needs. I was instrumental in the setting up of a map-based Instant Atlas data gateway which includes data from sources such as DWP, the Police and CYPS (Childrens and Young Peoples Services): (http://www.bristolpartnership.org/resources/data/son). Further to this I developed my ArcEditor GIS skills with an ESRI certified course.

I was involved in market research projects for clients including the BBC, B&Q, HMV, Boden and Microsoft. My role varied from project to project, giving me a wealth of research experience throughout research methodologies such as quantitative tracker studies and qualitative face-to-face interviewing and focus groups. I was mainly involved in online, digital research, an absolutely integral part of all modern marketing and multi-channel consumerism.Ad-hoc surveys – Brand recognition / loyalty studies, web-site usability studies and various CSAT and acquisition surveys. Creative work – Designing HTML surveys and emails to include brand of agency and client.Online satisfaction tracker surveys – Daily, weekly and monthly analysis and reporting of KPIs. Market segmentation and comparative analysis.Website – Usability analysis/testing using Morae.

Bsc (Hons), Criminal Justice Studies; Social Research

Dissertation - A sample of students were surveyed by way of questionnaires and in-depth interviews in order to investigate their opinions.

A, Level Business Studies, Information Technology, Psychology

Gcse'S Including English, Math; Science; Statistics, Art And Geography