Mitsubishi Electric is a world-leading supplier of HVAC equipment. Providing a range of solutions that can help deliver the country's Net Zero targets. I am responsible for all marketing, social media & communications activities to HVAC installer customers and the management and development of the Partner Programme, and its team, to deliver growth to both the Mitsubishi Electric business and our Partners.

ACO is a world leader in designing and developing of award-winning surface water management systems. The market-leading House & Garden range helps deliver sustainable water management systems for the domestic market. As the Product Marketing Manager, I delivered the proposition for this section of the business. That includes market research, product development and positioning, campaign strategy, agency management and the tactical marketing mix.

Formulating strategy for several brands of OTC (over the counter) pharmaceuticals as well as translating that strategy into achievable objectives and tactics, which then need to be driven through to successful fruition. Working with a significant mix of ATL and BTL campaigns.I worked on several brands including: Ibuleve - #1 ibuprofen gel brand in topical analgesics. Colodex - A new brand to the UK launched exclusively to Boots in February 2018, and now live with Tesco… Show more Formulating strategy for several brands of OTC (over the counter) pharmaceuticals as well as translating that strategy into achievable objectives and tactics, which then need to be driven through to successful fruition. Working with a significant mix of ATL and BTL campaigns.I worked on several brands including: Ibuleve - #1 ibuprofen gel brand in topical analgesics. Colodex - A new brand to the UK launched exclusively to Boots in February 2018, and now live with Tesco from September 2018. Odor-Eaters - #1 brand for Foot odour and sweat.Plus several new brands that were still to be launched. Show less

Managed and added to a portfolio of industry-leading brands. Including adding the Lazer Sport, Ridley and Mars Protein brands.Worked closely and supported the rest of the team of brand managers and an assistant brand manager in advising and coaching them as to effective ways of managing their brands within Madison. Developed the seasonal brand plans, built around P&L, revenue and margin targets. This includes identifying strategies to improve profit in all areas of the product… Show more Managed and added to a portfolio of industry-leading brands. Including adding the Lazer Sport, Ridley and Mars Protein brands.Worked closely and supported the rest of the team of brand managers and an assistant brand manager in advising and coaching them as to effective ways of managing their brands within Madison. Developed the seasonal brand plans, built around P&L, revenue and margin targets. This includes identifying strategies to improve profit in all areas of the product life-cycleManaged offline marketing campaigns, with print advertising, sampling and in-store promotions.Conducted regular customer and supplier visits; Gathered significant market feedback, identifying trends and opportunities in a constructive, and commercially justified way.Created the B2B sales support programs, along with the POS to add value to our sales proposition. Handled negotiations for special buys and a promotional calendar.Conducted press trips around the UK and Europe and I interacted with the media regularly. Resulting in articles in both specialist and mainstream press. Show less

Managed a wide and varied range of brands, primarily the Easton-Bell Sports brands: Bell, Giro and Blackburn. Other key brands would include Finish Line, Wheels Manufacturing, and Light & Motion.Successfully introduced new brands to the business, including White Lightning lubes and Gore Cables. Managed all the business relationships for the brands I was responsible for between Madison and the 3rd party brands.Created annual marketing plans, budgeting, market product… Show more Managed a wide and varied range of brands, primarily the Easton-Bell Sports brands: Bell, Giro and Blackburn. Other key brands would include Finish Line, Wheels Manufacturing, and Light & Motion.Successfully introduced new brands to the business, including White Lightning lubes and Gore Cables. Managed all the business relationships for the brands I was responsible for between Madison and the 3rd party brands.Created annual marketing plans, budgeting, market product pricing, forecasting and ranging. Show less

Worked with the 3rd party brand team at Madison as an administration assistant.

I was responsible for stocking a new store from scratch, selecting brands, confirming suppliers, recruiting staff and the day-to-day running of the shop.I was responsible for recruiting and interviewing part-time staff and overseeing their progress. I was responsible for merchandising, mechanic duties, sales and b2b relations. I was responsible for making our press releases and marketing information to help create and raise the brand profile of a new business on a… Show more I was responsible for stocking a new store from scratch, selecting brands, confirming suppliers, recruiting staff and the day-to-day running of the shop.I was responsible for recruiting and interviewing part-time staff and overseeing their progress. I was responsible for merchandising, mechanic duties, sales and b2b relations. I was responsible for making our press releases and marketing information to help create and raise the brand profile of a new business on a national and local level. Show less