Oliver Bridge Email & Phone Number

Lausanne, Switzerland

Creating and leading global marketing campaigns and campaign strategy for various Olympic initiatives

Lead on football sponsorship strategy and activation creating magic moments across TCCC’s portfolio of brands with activations and campaigns throughout Europe. Marketing the best clubs, leagues and players such as PSG, Bayern Munich, Juventus amongst many.Activation of the 2021 UEFA Euros as well as planning of the 2022 FIFA World Cup campaign and Coca-Cola World Cup trophy tour.Supporting all countries across Europe with sports sponsorship and the unit on gaming strategies. Lead on

London, United Kingdom

▫️Lead brand sports marketing in GB & Ireland across portfolio of brands.▫️Built and lead Coca-Cola’s brand marketing strategy and creative campaigns for partnership with the Premier League and high profile talent.▫️Multi-award winning partnership campaigns including ‘Make your Home the Home End’ which drove 5x ROI in sales, 75m+ social engagements and 65 media articles.▫️Created, signed and lead Coca-Colas talent programme with Marcus Rashford, Harry Kane, Alex Oxlade-Chamberlain, Jermaine Jenas and Alex Scott.▫️Lead on the execution of UEFA Euro 2020 strategy in GB creating ATL content and commercial execution in stores with two local on-packs.▫️Created and managed two Coca-Cola Christmas football activations that drove the most social media impact than the whole of the Christmas period.▫️Lead on devising strategy within gaming in GB & Ireland

London, United Kingdom

▫️Leading the UK's new business devising new sponsorship strategy and creative direction for brands or 360 marketing plans for existing sponsorships. Such as Xylem, Epson, Uber, Ralph Lauren, Hyundai, Valvoline, Scania, Alipay.▫️Proudly working with many blue chip brands on both global and local properties such as the FIFA World Cup, Premier League, Formula One, Formula-E, the Olympics, eSports, McLaren, European Rugby▫️Connecting brands with talent and devising influencer strategies with the likes of Maradona, Mourinho, Owen, Neymar.▫️Built, lead and executed Hisense's FIFA World Cup 2018 global marketing ‘See the Incredible’ Solely creating and executing the marketing plan incl. writing over 50 content scripts. Gave unprecedented brand awareness (over 500m social media reach) commercial success, increased global sales of their ULED TV.▫️Built, lead and executed Top Elevens award-winning sponsorship of Stoke City through clever content going top of the UK App Store and driving 4x downloads

London, United Kingdom

▫️ Creative and client services lead of Subway's sports sponsorships including the multi-award recognised sponsorship of Liverpool FC driving 9 of the top 10 ever best brand interaction on digital & social media with content aligning to the eat healthier strategy using all their partnership assets.▫️Lead marketing and events of the Helping Hearts 5K Run Series driving participation le levels up 400% around the country.▫️Managed Holiday Inn's European running sponsorships marketing their new product with a ‘Rest and Run’ concept tying in their marathon partnerships and building Digital Running routes from every hotel across Europe▫️Leading a world first Avon's sponsorship of Liverpool Ladies FC, separate from the men’s team, part of a global strategy in women’s football. Countries included UK, Colombia, Argentina, South Africa, Russia, Mexico.▫️Formed part of the new business strategy and consulting for international sponsorship management in sport; predominantly football and F1 working on Infiniti Red Bull racing and others.

Rio De Janeiro

▫️Part of the consulting team at CSM Brasil, of Chime Sports Marketing & Entertainment. Provided consultancy and generate sports marketing strategies for major brands looking to activate around both national and international sports properties, principally football.▫️Managed Ipirangas sponsorship of the Brasileirão with the activation and fulfilment of assets with clubs from their customers.▫️Consulted on the business evaluation of expansion of the Maracanã Stadium for the local government of Rio de Janeiro

Rio De Janeiro Area, Brazil

▫️Account directed all partnerships activation, client relations and operations across the whole of Brazil of the official FIFA World Cup Mascot for FIFA at the 2014 FIFA World Cup. This included obligatory presence and appearances at every World Cup game and FIFA Fan Fest.This role was part of the Special Projects team at CSM Brasil, of Chime Sports Marketing & Entertainment.

London, England, United Kingdom

▫️Account Executive in brand activation consultancy to the account teams within Fast Track such as HSBC, Lucozade, Land Rover, Emirates, Subway and Sainsbury's.▫️Helped build Subway's portfolio within the healthy lifestyle segment of the UK with their new 5km race series that has already seen growth from 6 to 17 different races just one year since it's launch. ▫️Project lead on the Sainsbury's 2013 School Games that saw 1,600 athletes across the UK take part in a 4 days of competition in 12 sports over 8 world-class venues.

London

Managed the sponsorship of Lucozade Sport and the Barclays Premier League, the FA, RFU and the London Marathon.▫️Online voice of Lucozade Sport on Twitter and Facebook tripling social media followings

London, United Kingdom

Working with Team 2012 for the London Olympics leveraging sponsorship deals, rights activation and public relations by liaising with donors, NGBs, athletes and newspapers.

London, United Kingdom

Creating and delivering Shell Smiling Stars in Rome with Shells global management team for over 1,800 global clients. Working with the Client Team on Canon EXPO 2010 in Paris, which went on to win the FMCG Event of the Year.

Nottingham, United Kingdom

Operations Manager for the Romanian National Basketball team whilst in the UK.

South West London

Coaching football to children aged from 4 to 14 years old.

Ba, Spanish And Portuguese, 2:1

Activities and Societies: Played for the University Football Club.Included a year abroad studying and living in Brazil and Argentina.

Msc, Sport Management

Activities and Societies: Sports Secretary. Sports Writer. Postgraduate Football Captain.Main areas of study included Marketing.

Education record