Oliver Cook Email and Phone Number

Property Investment and Sales Consultancy

A member of the UK leadership team, reporting to the Market Manager. Responsible for the go-to-market strategy and market share delivery across all channels and customers in the UK (a top 5 market).Leading a team of 45, accountable for the annual Sales & Trade Business Plan and quarterly Planning Cycle to achieve the relevant distribution, availability and merchandising across both Key Accounts and Independents.

Reporting to the Head of NGP Europe. Responsible for blu portfolio and activation management across the European markets.Key Accountabilities & Achievements:• Working with markets to create and execute annual business plans by providing support and best practice guidance, ensuring a consumer relevant portfolio and acquisition offer• Defining KPIs for new initiatives, as well as the continued evaluation of existing initiatives to assist in the delivery of the European profit and market share performance• Project managed the design, build, and execution of bluCARE, an omnichannel initiative focused on reducing earlier lifecycle churn to improve the CLV and generate learnings for the role out of Heated Tobacco • Coordinating from research to execution product launches and campaign executions with Market, Brand Marketing and Manufacturing stakeholders

Start up manufacturing and bringing to market a life-saving piece of safety equipment in the UK, US and UAE under a newly developed brand. Key Accountabilities & Achievements: • Conducted legislative, competitor, customer and end-user research in the UK and US to scope the commercial opportunity and inform the proposition creation and product design brief.• Ran a sourcing program in China, The Netherlands, and the UK to select a manufacturing partner which then led to a product development process spanning from prototype to design lock.• Ensured full legal compliance by registering Life Evacuation as an OBL manufacturer with the MHRA in the UK (CE mark registration) and with the FDA in the US, ensuring both the product and accompanying technical file complied with the Class 1 Medical Device legislation.• Supplier to the State of Utah, and Dubai Expo2020 via a reseller network.

Reporting to the CPO with a dotted line to the CMO. Responsible for the trading performance of Consumer, one of Compass’s three ‘Super Categories’. Subcategories included Hot & Cold Beverages, Impulse, Bakery, Chilled to Go, BWS, High Street Brands & Convenience Stores, and Vending along with the Trade Marketing function. Working as part of the Commercial Leadership Team to influence and lead a cultural change from purist procurement to a consumer-centric category approach by implementing retail principles through ongoing contract renegotiations and account directorship whilst ensuring P&L delivery.

Commercial Director / Director of Sales & MarketingRetail Marketing Group Ltd (£20m pa field sales force agency) January 2013 – December 2014Reporting to the CEO. Responsible for identifying, negotiating, and securing B2B contracts, strategic partnership / reseller agreements alongside account directing of several national field sales force teams.Key Accountabilities & Achievements:• Secured £2.4m of realised / contracted revenue vs. a target of £1.5m.• Responsible for negotiating contract length, value, margin, and payment terms for all clients.• Account Directed the onboarding and running of Sony PlayStation, Lenovo, Exertis & Google.

General Manager Multi Channel Marketing & Commercial Manager CE (Dual Role)Comet Ltd (Private Equity) February 2012 – December 2012Reporting to the Chief Operating Officer and the Head of Marketing & Direct Channels. Responsible for leading the offline and online marketing teams to grow Comets overall trading performance by ensuring best practice approaches are used to acquire profitable footfall/traffic, along with effective promotional execution and merchandising standards.Key Accountabilities:• Trading performance of Comet.co.uk, delivering sales of £176m pa and implementation of the retail estate growth plan delivering £16.1m of incremental sales.• Led a team of 19 including 5 direct reports who are responsible for supplier relationships and securing funding from promotional activity both online and in store.

Regional Operations Manager (ROM)Comet Group Plc January 2008 – February 2012Reporting to Head of Division (HoD). Responsible for 23 stores from Cornwall to North London. Turnover of £180m with 500 employees including a management team of 69 and a payroll budget in excess of £4.5m pa.Key Accountabilities & Achievements:• Consistently delivered in the top 2 ranking ROM areas for 2011/12 and 5th out of 19 for 2010/11.• Delivered an area restructuring program to reduce costs and improve efficiency including guiding the management teams through redundancy consultations with zero appeals or challenges. Annual cost saving in excess of £800k.