Oliver Padilla Email & Phone Number

Los Angeles Metropolitan Area

• CNET.com: Creative YouTube Lead (June 2022 Onward), Vertical Video Creative Lead, Series Development
• Organized and oversaw the production of multiple videos, resulting in a 1.4% increase in channel-wide click-through rate (CTR) and a 6.4% increase in browse traffic year-over-year on CNET's YouTube channel.
• Developed and launched new series in line with company sponsorship strategy, resulting in increased audience engagement and viewership.
• Guided series leads on topic selection, scripting, and production planning, resulting in a cohesive and effective video series.
• Focused topic selection on audience demands through analytics, resulting in videos that resonated with viewers and drove engagement.
• Coordinated teams across multiple departments and implemented best practices for video production, resulting in a streamlined and efficient production process.

San Francisco, California, United States

• CNET.com: YouTube Support, Lead Series Producer (More or Less, Amazon Must Haves, What the Future)
• Pitched ideas, coordinated shoots, and managed creative direction, resulting in over 24 million views on CNET's YouTube channel in 2020.
• Created and developed a social media brand and multiple YouTube series for CNET, resulting in a distinct video style and themes that aligned with YouTube's algorithms.
• Experimented with format and style of the series to meet changing demands from audience and new commerce strategy, resulting in higher engagement and viewership.
• Established various video styles and themes across the brand to adjust to YouTube's algorithms, resulting in a cohesive and effective video series.
• Worked cross-functionally with editorial staff to create videos for featured articles, resulting in a seamless integration of video and written content.

San Francisco, California, United States

• CNET.com Series Producer (What the Future)
• Collaborated with team members to create high-quality final cuts, resulting in successful video productions.
• Created daily social videos recapping science and technology news, resulting in over one billion views across four brands on Facebook Watch in 2018.
• Successfully launched 3 brands on Facebook Watch, resulting in a wider audience reach and increased engagement.
• Researched content thoroughly to ensure accuracy, resulting in credibility and trust among viewers.
• Established and implemented a graphic look for CNET across social media platforms, resulting in a consistent and visually appealing brand presence.

San Francisco, California, United States

• FaceBook Watch Video Editor
• Edited footage to produce square and vertical videos, resulting in videos that were optimized for social media platforms and achieved higher engagement.
• Wrote copy for each video, resulting in effective messaging and a strong call-to-action.

Tucson, Arizona, United States

• Revamped Introduction to Photography course to align with departmental strategy changes
• Mentored graduate level students on the new course
• Quickly adjusted assignments and course structure based on feedback

San Francisco Bay Area

Master Of Fine Arts - Mfa, Photography

Bachelor Of Fine Arts (Bfa), Photography

Education record