Oliver Ridout Email & Phone Number

London, GB

Greater London, England, United Kingdom

• Led on marketing and promotion to drive ticket sales for a new food festival event at Lord’s cricket ground, the first of its kind at the historic venue.
• Led a cohesive brand and marketing plan to attract new audiences to Lord’s.
• Developed and implemented an integrated communications and marketing plan to target new and existing audiences.Collaborated with specialist PR agency to develop event press releases and pitching of the event in the.
• Engaged with food influencers and industry partners to promote the event across their channels and remaining on message.
• Created distinct event branding and related assets to be used across multiple channels.
• Used business intelligence and data insights to inform marketing decisions and continually improve the strategy.

• Provide CRM, marketing and commercial support for more than 10 high profile clients, including Premiership football clubs, to develop commercial opportunities and integrated marketing campaigns.
• Led end-to-end account management for 12 leading UK sporting organizations, with accounts worth over £200,000 annually.
• Built long-term, close relationships with clients to hit their marketing goals, ensuring client satisfaction and maintaining long term contracts.
• Development, execution and analysis of integrated marketing campaigns leading to increased engagement and record sales for my clients.
• Business Intelligence reporting and audience data profiling to be used in building strategic commercial partnerships.
• Leadership of face-to-face meetings and tailored client training support to better enable their use of CRM and data in marketing.

Allianz Park

• Supported the implementation of a new ticketing system and provided strong customer service. Quickly expanded the role into the marketing team due to my ability to create content and think strategically.
• Oversaw the implementation and internal training for a new ticketing system.
• Led club membership programmes including acquisition, retention of members and membership event management.
• Created marketing campaigns and digital content promoting the yearly Big Game at Wembley.
• Led live social media coverage on the Saracens official social media channels (Twitter, Facebook and Snapchat) the lead up to and on match days. Broadcasting to over 180,000 viewers in real-time with updates and.
• Crafted player profiles, match reports, and news stories for the Saracens website, utilizing copywriting skills to capture and convey the story of the team.