Observe, Think, Synthesize, Innovate, Create

Represent the voice of the customer as it relates to every touch point of future vehicles and services within the Ford portfolio. Quantitative and qualitative research design, implementation, and analysis.Ford Truck customer insights,knowledge and strategy lead.

Responsible for researching and identifying the needs and desires of automotive customers in order to inform product and customer service experience development. Primary responsibilitiesDetermine needs of customers through intense research, surveys, and focus groups.Identify market trends.Provide analytical and technical guidance during projects.Communicate business trends to senior management.Define, measure, and communicate key performance indicators for consumer segments.Provide thought leadership regarding future forecasting and trendsPromote consumer segment interests.

Development of regional Tier II communication plans for Great Lakes and Central regions with a special attention to regional nuisances and any potential gaps or crossover. Provide strategic insight on business issues, targets and messaging to ensure effective advertising/communication plans.

Navigated the marketing practice from the stone age through the digital imperative and beyond. Evolved the story of the brand to reconnect with a passionate customer base and modernize creative messaging, brick and mortar touch-points and loyalty platforms.

Develop marketing strategies across multiple mediums including print collateral, digital, social, digital direct(email), guerrilla, and emerging media.Manage execution of all marketing initiatives company wide.Develop,Execute and Maintain the guest loyalty program.Eat a lot of the best food in town!

Develop and maintain social strategies for Olga's Kitchen and eat a lot of snackers!!