Commonsense solutions that achieve marketing objectives and reach business goals.

CtrlShift is born through the merger of three Asian companies within the digital marketing and ad-tech fields: AdzCentral, Better Digital Solutions and Asia Digital Ventures. We have created one of the largest Asian programmatic companies, serving local, regional and global brands, delivering ad-tech solutions in a transparent and independent way.We offer Asian marketers technology, execution, strategy, services, and one of the broadest digital media inventory pools across display… Show more CtrlShift is born through the merger of three Asian companies within the digital marketing and ad-tech fields: AdzCentral, Better Digital Solutions and Asia Digital Ventures. We have created one of the largest Asian programmatic companies, serving local, regional and global brands, delivering ad-tech solutions in a transparent and independent way.We offer Asian marketers technology, execution, strategy, services, and one of the broadest digital media inventory pools across display, social, mobile, video, rich media and search.Made up of consultants, media traders, data scientists, ad-tech product specialists and software engineers – our team has the power and knowledge to lead any marketing digital initiative across five markets in Southeast Asia.We strongly believe in embracing the challenge of empowering the audience by making brands connect with people in delightful ways. Show less

We help brands grow using digital media and platforms. We are the official (and exclusive) partner in South East Asia to some of the world's largest digital media owners, including Facebook, ESPN, BBC, Waze, Spotify, MSN, Outlook, Skype and LinkedIn to name a few.

Finally quenching my thirst for new challenges with Tiger Beer as a client.

Key project lead on agency’s Unilever accounts (Sunsilk & LUX), HSBC (all products) and Friso.

Key project lead on agency’s Unilever accounts (“Sunsilk”, “LUX”), HSBC (all products) and Abbott Laboratories (“Gain” – Growing up milk powder).

Key project lead on agency's Unilever accounts (Sunsilk, LUX), HSBC (all products), SHELL (Global implementation supervision) and Abbott Laboratories ("Gain", "Pediasure" - Growing up milk powder).

Responsible for the conceptualization and development of print designs/marketing, corporate identities, and interactive media such as websites and online marketing for the likes of Ford, Perodua, Carlsberg, Semasa Sentral, 3S Ventures, Givenchy, Versace, Malaysia Aids Foundation, and more.

Co-developed and designed the first portable ad-driven directory for the furniture, interior, and construction industries in Malaysia.

Responsible for the conceptualization and development of multimedia applications including websites, corporate cd-roms and online marketing campaigns. Other tasks included pitches, presentations, time/budget scheduling/control. Clients include: Nestle, Telekom, KFC, and Shell.

Developed advertising campaigns for mainly Pepsi and KFC.

Assisted in the following class subjects: Color Separation, Print Production, Computer Science, Media Communications, and Advertising. Also involved in various internal marketing efforts.

Developed advertising campaigns for mainly Dynasty Hotel and AmBank.

Advertising Trainee - ScanPartner AB., Sweden (August 1995 - October 1995)Art Director Trainee - JWT Dialog Marketing Comm, Malaysia (July 1995 - August 1995)Art Director Trainee – J. Walter Thompson, Malaysia (June 1995 - July 1995)DTP/FA Artist – AdEra Information AB, Sweden (August 1994 - June 1995)