- Conducted and transcribed artist interviews alongside concert and festival reviews- Produced and mixed musical advertising content and public service announcements- Generated automation logs for offline airplay- Showcased student-composer pieces as part of the Harvard Choruses New Music Initiative

- Developed a strategy for global hospitality and entertainment company- Owned opportunity sizing with unit economic analysis at regional execution level in order to accelerate profitable growth of on-trend customer cohorts

- Designed stakeholder communications packets and forecasted retention costs for a Fortune 300 leading in the Consumer Packaged Goods space implementing national reorganization efforts- Identified digital marketing (search, social, display) opportunity and implemented pilots to enhance the customer experience in the travel and tourism industry- Owned opportunity sizing with unit economic analysis at regional execution level in order to accelerate profitable growth of on-trend customer cohorts- Executed consumer research to define near- and long-term value creation opportunities and support transformation roadmap

Selected to join competitive consulting group with less than 10% acceptance rate through rigorous application processDeveloped actionable recommendations for industry clients with a combined market capitalization of over $5.5T since 2016Worked in a six-person team with a Fortune 1000 streaming service to provide research driven recommendations towards marketing strategies for student offeringsUsed primary research techniques such as focus groups and surveys to provide insights on value-adds for college age students and to gauge reception of various marketing strategies