Olivia Chen Email & Phone Number

Taipei City, Taiwan, Taiwan

台灣 新北市

Currently in charge of North America and South Korea channel marketing and media relationship development within the motherboard department of MSI. I'm responsible for:1. Local new product launch planning2. Media/social influencer communication development3. YouTube4. Media review planning and analysis5. Channel promotions6. Events7. Annual marketing planning & budget control8. Interdepartmental communication & collaborationSuccesses:- Intel… Show more Currently in charge of North America and South Korea channel marketing and media relationship development within the motherboard department of MSI. I'm responsible for:1. Local new product launch planning2. Media/social influencer communication development3. YouTube4. Media review planning and analysis5. Channel promotions6. Events7. Annual marketing planning & budget control8. Interdepartmental communication & collaborationSuccesses:- Intel X99& Z170 product launch plan (both of NA and Korea)- MSI Computex 2015 AnandTech special coverage- MSI Z97 GAMING 6/ USB 3.1 Type C video on LinusTechTips: 300K+ views within 3 days and still growing to 663K+ views- MSI Z170A GAMING PRO won "The best mid-range Skylake motherboard" from PC Gamer- H170A GAMING M3 won "The best budget Skylake motherboard" from PC Gamer - http://www.pcgamer.com/the-best-gaming-motherboards/- MSI B150M MORTAR mATX budget build guide on PCPartPicker: the first MSI B150 PC build- MSI 100 series end user review program in Korea- Increased media review published rate in the first month after 100 series launch (NA region)- MSI X99S SLI PLUS is the first X99 review in Korea: 18K+ PVs within one day on Coolenjoy the biggest forum/community in Korea- 100 series launch DDR4 bundle promotion with G.Skill.- WSL (Woman StarCraft 2 League) 2015 pro gamer PC promotion on Preflow - high end SSI in Korea- WW: Computex 2015& 2016, MOA(Master Overclocking Arena) 2014- NA: CES 2015& 2016, PAX East 2015- KR: MOF(MSI Overclocking Festival) 2015 Show less

In this position I was responsible for: project management and planning, RFP proposals, channel & eCommerce management/marketing, and PR and others.Project management- Department of Cultural Affair, Taipei City Government WDC(The World Design Capital)2016 Project of ‘Seeking streets art in Ximen’, 2013- Ministry of Culture, Cultural and Creative Industries Collaboration Project of ‘Declaration of Cultural Chiangs’ trend- brand development project’, 2013- Applied for 9 tender… Show more In this position I was responsible for: project management and planning, RFP proposals, channel & eCommerce management/marketing, and PR and others.Project management- Department of Cultural Affair, Taipei City Government WDC(The World Design Capital)2016 Project of ‘Seeking streets art in Ximen’, 2013- Ministry of Culture, Cultural and Creative Industries Collaboration Project of ‘Declaration of Cultural Chiangs’ trend- brand development project’, 2013- Applied for 9 tender proposals and 6 of proposals were executedBranding marketing- New product launch marketing: Qlip clip, Figure Sorghum Liquor (58℃)- Ministry of Economic Affairs, OTOP(One Town One Product) award 2013Channel development- Extented 5 e-tailers within 6 months including Books.com.tw, PINKOI, ZAKKA etc- Overseas channel development: Sanya Taiwan Mall, Chengdu Water Park, Shanghai Chiu-Ta Stationery Enterprise store etc.Channel marketing/ promotion- Channel promotion: 15+ campaigns/ per year, increased 20+% sales revenue in 2013Exhibition experience- Shenzhen International Cultural Industry Fair Expo - Develop Culture with Trade, 2013 Show less

Chiang’s Talk (Jiang Tong) is the name of a channel brand with the aim of promoting original design and the culture of Taiwan. I was responsible for the following:Project management- Ministry of Economic Affairs, R.O.C., Service Industry Innovation Research of ‘Pocket Guide-3S Creativity products marketing development project’, 2012- Project owner of Horizontal Alliances-Ximen business district, connected total 30+ stores, concatenation of ‘XIAO-XI-XI shopping Map’Branding… Show more Chiang’s Talk (Jiang Tong) is the name of a channel brand with the aim of promoting original design and the culture of Taiwan. I was responsible for the following:Project management- Ministry of Economic Affairs, R.O.C., Service Industry Innovation Research of ‘Pocket Guide-3S Creativity products marketing development project’, 2012- Project owner of Horizontal Alliances-Ximen business district, connected total 30+ stores, concatenation of ‘XIAO-XI-XI shopping Map’Branding marketing- New product launch marketing: Taiwan flag scarf T-shirt, Distinctive animals of Taiwan T-shirt- Ministry of Economic Affairs, GSP(Good Service Practice) award 2012- Taipei City Government, Taipei Lifestyle Store award 2011Exhibition experience- Shenzhen International Cultural Industry Fair Expo - Develop Culture with Trade, 2012- West China Cultural Industries Expo, 2012- Shandong Taiwan Trade Fair Expo, 2012- China Beijing International Cultural & Creative Industry Expo, 2011 Show less