- Creating & implementing marketing communications strategy for UK & EU source markets for the group - Overseeing marketing communications strategies for Shangri-la’s European hotels – London & Paris - Working closely with the marketing and brand team to create impactful campaigns to maximise ROI and press coverage – led the UK social media launch of #MyShangrila with key influencer marketing collaboration- Working closely with CSR teams on brand and hotel level to create impactful sustainability campaigns and ensure central CSR message is communicated and fulfilled - Initiating and developing marketing partnerships with like-minded brands to create newsworthy concepts - Managing UK and European PR agencies and oversaw regional agency restructure - Overseeing internal communications and spearheaded team training across London and Paris hotels to create internal collaboration across departments and maximise on productivity and marketing abilities- Organising and hosting regular group & individual press trips to various locations with VIP media & influencers- Implementing crisis comms strategies and managing brand reputation for the group within the European media – most recently the recovery plan amidst Covid19 pandemic- Worked on the internal regional restructure to create MEIA – Middle East, Europe, India & Americas - Instigate and negotiate TV production opportunities with A list channels such as ITV & BBC- Brand ambassador at various travel trade shows – WTM London, FITUR Madrid, ITLM France- Hosted brand’s most successful trade show media event to date at ILTM, Cannes 2019 and organised VIP media interviews for new regional CEO

- Developed and implemented global brand and hotel communications strategies - Initiated and developed marketing partnerships with a variety of local and international lifestyle brands across fashion, art, wellness, drinks brands, Michelin starred chefs and restaurants - Created innovative and newsworthy concepts and content with a strong PR value & focus on ROI - Coordinated advertorial and editorial magazine barter agreements from targeted competitions to large scale media events with A-List publications such as Tatler, House & Garden, Harper’s Bazaar- Managed social media platforms and content creation with proven high increase of following and engagement - Managed international PR agencies in target markets including USA, France and Russia - Art Direction and styling of photography and videography for across marcoms platforms (website, advertising, PR, social media) as well as partner brand photoshoots- Oversaw the production of Channel 5’s ‘Posh Hotels’ at The Berkeley - Created content for annual Maybourne Magazine in collaboration with leading UK editors - Worked closely with marketing team to oversee copy and design for all collateral, CRM and websites - Hosted and organised high-profile KOL events – i.e. the London Evening Standard’s launch party for ‘GO London’ at The Berkeley / annual Claridge’s Christmas Tree Party with A list fashion designers / Galette de Rois at The Connaught with Helene Darroze 3 Michelin starred chef / Media launch of ‘Jeans Georges at The Connaught’ - worked on the communications strategy behind the launch of no.1 bar in the world pop up at Claridge’s in collaboration with the Dead Rabbit of NYC- Oversaw the creation and launch of The Berkeley’s Afternoon Tea ‘Pret a Portea’ recipe book in collaboration with leading pastry chef and 20 top fashion designers including Jimmy Choo, Burberry and Dolce & Gabbana - Successfully managed various crisis communications strategies

- PR and Marketing Consultant for luxury lifestyle brands, hotels and restaurants- Hotels: Dorchester Collection; Hotel Metropole Monte-Carlo; The Oitavos in Portugal; Terre Blanche, Provence; and Grand Hotel de Bordeaux & Spa- Beauty & wellness brands: Aromatherapy Associates; Valmont; Voya; La Prairie; Dior; Kristin Florian; Carol Joy London- Restaurants: London - Wolfgang Puck's CUT & The Grill at The Dorchester; Paris - Restaurant Le Meurice, Le Dali, Le Relais Plaza; Monte-Carlo - Odyssey, Joel Robuchon, Yoshi; Los Angeles - The Polo Lounge, Wolfgang Puck at Hotel Bel Air- Directed and managed team members, accounts and clients - Organised and hosted press trips and events to generate quality coverage- Oversaw client social media platforms and all press releases writing - Crisis communications & brand reputation management – acted as Account Director for Dorchester Collection during brand image crisis - Brands worked with via partnership marketing:Philipa Lepley Bridal, Chopard, Smythson, Guards Polo Club, Heesen Yachts, Stephen Jones Millinery, Champagne (Bollinger, Laurent Perrier), Harrods, Harvey Nichols, Rolls Royce, Ormonde Jayne, Chivas Whiskey, Christian Louboutin, Harrods, Harvey Nichols

Freelance journalist for St Moritz Magazine contributing pieces surrounding leading tournaments such as the St Moritz World Cup Polo on Snow Tournament

- Involved in marketing partnerships with like minded luxury brands i.e. Christian Louboutin, Harvey Nichols- Direct Marketing - CRM - created enewsletters to maximise brand awareness and consumer contact to generate revenue- Forefronted all social media platforms- Liaised with media to generate national and international coverage for hotel, spa and restaurants - Bar Boulud, London and Dinner by Heston Blumenthal- Ecommerce and online marketing- Collateral design, production and distribution - worked closely with graphic design team as well as F&B and Rooms Divisions within the hotel- Copywriting - coordinated website and CRM copy- Advertising - creative design, media barters and advertising placements- Worked directly with PR Director & Director of Sales and Marketing

- Researched and initiated Marketing Partnerships between luxury travel clients and High Net worth communities with closed databases: The Harbour Club, Jaeger Le Coultre and the Lawn Tennis Association- Worked directly with Head of Partnership Marketing and reported to the Managing Director on a weekly basis- Short term contract covering Marketing Manager's maternity leave

Managing social development projects within underdeveloped communities in Southern India. Some examples of such projects include: - Care work with orphaned children with primary focus on mentoring and education. - Reconstruction of dilapidated housing - Medicinal Care - recruiting and coordinating voluntary doctors and medical students to aid at local Hospitals, Leprosy Clinics and Ayurveda Centres