Marketing Associate
Current- Implemented and monitored active marketing programs and developed ways to improve campaigns and utilize SEO strategies to enhance online visibility and drive traffic.- Monitored brand reputation online and implemented strategies to mitigate negative publicity and foster positive brand sentiment.- Created visually appealing marketing collateral and social media graphics while ensuring brand consistency and visual identity across all design elements.- Conducted market research, developed strategies, and monitored social media metrics for 52 properties across the U.S.-Developed and managed corporate newsletter disseminating company news, achievements, and important updates to both on-site staff and corporate team members fostering internal communication and team cohesion.