Olivia Freeman Email & Phone Number

Paris, Ile De France, Fr

Chicago, Il, Us

- Provides day-to-day leadership for over twenty different financial practices within Thrivent Financial Services to create high-quality, unique creative that is fueled by best-in-class digital strategy.- Oversees the timelines of various projects that require management and collaboration between several departments.- Facilitates daily client contact on multiple projects, ensuring client approvals are secured, client objectives are achieved, and timelines and budgets are met.- Led all projects for Intel's proprietary Interactive Point of Sale (IPOS) software by coordinating all aspects of creative execution across cross-functional teams, including updating creative content, managing teams globally to reach tight deadlines, and collaborating with clients for required approval.- Managed and negotiated a budget of +1MM, including year-long retainers and incremental projects.- Collaborated with retailers such as Costco, Staples, Walmart, and Sam's Club to customize creative and satisfy technology needs to represent their Intel devices and break through other in-store creative noise.

New York, Ny, Us

- Led creative and execution projects for Beam Suntory experiential projects, including guiding the day-to-day development of marketing projects from start to finish, securing required client approvals (e.g., creative briefs, budgets, creative materials, etc.), ensuring progressive steps are made and approved with adequate time to meet schedules.- Managed experiential activations for Beam Suntory, including sampling events for multiple brands, and the Maker's Mark camper program in over ten states.- Managed the day-to-day activities to creatively execute and produce client marketing programs, including the Maker's Mark Maker's Hour Camper program and, more recently, the Sipping Container.

San Francisco, California, Us

- Managed and helped create social and digital strategies, content calendars, and social playbooks for some of the largest F500 brands within the company portfolio, including Coors Light, Talenti Gelato, and Quaker Oats.- Sourced content creators and manages social media productions including paid, organic, and YouTube content. Brands include Adobe, Franzia, and Talenti.- Launched and managed social posts and social media giveaways with 500+ participants for brands such as Mars Foods and MolsonCoors.- Led a social team during the 2019 Super Bowl to respond to real-time opportunities and assets for Coors Light via Twitter.- Utilized social listening and analytics tools such as InfegyAtlas, TrendPop, and RivalIQ to create performance metrics and benchmarks that optimize our clients’ social performance.

Chicago, Illinois, Us

- Analyzed social media trends and campaign data to develop sound insights and suggestions for over 10 different campaigns on a daily basis. - Worked collaboratively with the Account Director to respond to client needs focusing on campaign proposals, reporting, and targeting.- Created strategy plans for YouTube, Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn utilizing data gathered from Strike's AI software to maximize advertising performance.- Managed the full campaign life cycle of small to medium-sized clients including National Cinemedia, Cable and Wireless, and Univision while cultivating strong relationships with each.

San Francisco, California, Us

- Co-led social initiatives comparable to community management by developing monthly content calendars, paid social media plans, social playbooks, and escalation plans for eight brands within the MillerCoors innovation and economy portfolio. - Created a competitive social audit as well as a best-in-class brand audit for Leinenkugel’s new business pitch to inform Mekanism's social and influencer marketing strategy.- Developed analytical reports for fortune 500 companies such as Ben & Jerry’s and GE. Data was leveraged for C-level client meetings and new project initiatives.

Chicago, Il, Us

- Worked in conjunction with the Account Management Supervisor to create quality events, social media plans, and user experience for over ten different clients: La Croix, Roosevelt Collection Shops, Burr Ridge Village Mall, Eloquii, and multiple influencers.- Spearheaded the Nannacay intern project, which focused on creating a store opening event. This faux campaign resulted in the creation of an event plan, budget, and social strategy.- Managed influencer marketing initiatives for La Croix and Roosevelt Collection Shops including sourcing and outreach.

Chicago, Il, Us

Arlington, Va, Us