Championed the inception of CAKES body, significantly shaping its overarching vision and strategic direction. Steered a high-performance, cross-functional team within the dynamic landscape of a startup, cultivating collaboration and driving the achievement of shared objectives. Developed, organized and orchestrated a meticulously planned content calendar, ensuring a seamless and resonant brand presence on all channels, utilizing multiple platforms. Effectively managed and expanded the affiliate program, incentivizing individuals to share about the brand on social media. Forged impactful collaborations with influencers and brands, amplifying marketing efforts, especially through UGC partnerships.Key contributor to the business’ rapid growth in every significant KPI. Promoted the idea of diversifying revenue streams. Identified and grew the Hype Girl Program. During tenure, business grew 1000% (10x) 2022 to 2023.Over a one-year period, prepared and successfully executed robust, multi-dimensional creative content and social media campaigns relating to the business’ appearance on the hit television program Shark Tank. Utilized organic video content, digital ads which repurposed the content, and still imagery ads. Received praise from Shark Tank for these efforts “you are killing it on socials.” Organized pre, during and post-airing content for customers, including special sneak peeks. (Season 15, Episode 9, Aired December 15, 2023 – Available on Hulu) Introduced innovative marketing initiatives, including the execution of the first in-person photoshoot and the inaugural Hype Girl Brands Retreat. Took a leadership role in organizing the brand's first official in-person photoshoot. Initiated and hosted the first Hype Girl Brands Retreat in New York City, bringing together top Hype Girls for community-based activities and brand promotion.

Performed multiple functions which supported the efficient operation of this successful small business. Directed office operations. Pioneered the implementation of streamlined filing systems. Developed advanced proficiency in MS Word and Excel.

Worked 20+ hours/week during much of undergraduate study.Childcare Nanny – Glastonbury, Connecticut (2019)Assistant Dance Teacher – Glastonbury Dance Center (2016-2018)Barista – So. G Coffee Roasters – Glastonbury, Connecticut (2016-2019)