Olivia Pearson Email & Phone Number

Toronto, Ontario, Canada

•Monitored media and influencer coverage during Amex’s sponsorship of Montreal's 2024 Formula One weekend with over 350,000 in attendance, providing insights for client reports and wrap-ups.•Contributed to client facing reports and KPI generation for Farm Boy, Get Cracking and Amex, while maintaining organized budget tracking and vendor management.•Created monthly content calendars and managed community engagement for Get Cracking.•Developed and maintained media lists for Farm Boy’s store openings and new campaigns, driving targeted outreach.•Contributed to monthly trends reports for Farm Boy, Get Cracking and Amex, enhancing campaign performance metrics.•Drafted contracts and outreach notes for influencers and UGC creators, owned influencer communications and ensured alignment with client objectives.•Prepared monthly social slides highlighting emerging trends maintaining brand understanding. •Collaborated in brainstorming sessions and conducted research, offering strategic feedback on content and campaign execution.

•Leveraged a major cancer awareness event, 'Well Dressed for Spring 2024,' to elevate brand presence in the competitive beauty industry, strategically showcasing products to over 500 attendees from Toronto’s corporate, financial, and media communities.•Led efforts to engage with beauty influencers, building relationships that significantly increased brand visibility and boosted social media engagement.•Played a key role in developing and executing a content calendar, creating and scheduling impactful social media posts that contributed to the brand’s follower growth.•Conducted thorough research on market trends and competitors, providing valuable insights that shaped ongoing marketing strategies.•Managed the logistics of promotional events, ensuring seamless execution and delivering a positive experience for attendees.

•Created a comprehensive PR and social media campaign, enhancing visibility and engagement.•Crafted key content and materials, including press releases and social media posts.•Tracked campaign metrics to assess effectiveness and adjust strategies as needed.•Collaborated with internal and external teams to ensure successful campaign execution.•Compiled a report on campaign results and impact, providing insights for future projects.

•Spearheaded the planning and execution of the Humber College Holiday Party, managing an event with over 600 attendees. •Designed and implemented the "Gingerbread Express" theme, coordinating a live jazz band, DJ, food truck, breakfast bar, and interactive activities.•Oversaw all logistical aspects, ensuring smooth operations and a seamless guest experience throughout the event.•Coordinated with various vendors and service providers to deliver high-quality entertainment and catering services.•Managed guest interactions and addressed any issues promptly to ensure a positive and memorable event experience.

Toronto, Ontario, Canada

• Increased corporate massage sales by 15% in 2019 and 35% in 2021, placing calls to existing clients to source new referrals and repeat business.• Perform sales calls, acquiring new individual clients and corporate accounts in both private/public sectors; arrange with corporate accounts to hold massage events and silent auctions.• Researched, sourced, and implemented more robust technology platform, Jane, importing client contact and health information, bookings, and financials, from SOAP Notes; system allows for more detailed analytics leveraged to identify opportunities for value-added services, and increased sales.• Curate and send marketing and promotional e-blasts to all clients using MailChimp.• Create content using Canva for Instagram and Facebook; manage Google business account, responding to comments/reviews.• Spearhead planning, marketing, and execution of all external events; track and secure all charitable donations.• Create content/graphics in order to market signature “Learn Couple’s Massage” workshops; source venues, coordinate with vendors, ensure that all logistics are arranged, and manage workshop registration. • Administer post-workshop customer satisfaction surveys using Survey Monkey and perform analysis to determine what went well and how future events can be improved.• Initiated and booked a 10-day wellness retreat in Tuscany for 14 individuals; set up and engaged in wellness activities, yoga, meditation, local cooking, and wine tours.

Toronto, Ontario, Canada

• Drafted and published job postings on Indeed, LinkedIn, and other social platforms to source talent.• Championed recruitment process, sourcing, vetting, interviewing, hiring, onboarding, and training new staff; develop interview questions and evaluation criteria, and perform background/reference checks on RMTs.• Established and maintained relationships with massage schools across Ontario, sourcing talent from career centre job boards. • Administered weekly payroll and maintained all confidential paper and electronic personnel files.• Performed informal quality control checks on RMTs, negotiated schedules, and conducted regular performance reviews. • Delivered seamless client service, scheduling appointments, and handling and resolving all client complaints. • Hired, onboarded, and trained part-time administrator; acquired web designer and collaborated on graphics, images, and content; hired photographer and model for website photos.

Toronto, Ontario, Canada

• Highlight food and beverage pairings; provide exceptional customer care to ensure repeat business; recognize customer demeanor and resolve conflicts as they arise to ensure customer satisfaction; accommodate private parties, including high-profile clientele and corporate clients, requiring a high degree of diplomacy without compromising customer relations.

Toronto, Ontario, Canada

• Welcomed guests to private events; communicated customized course options and highlighted recommended beverage pairings; performed extensive side-work for orderly food preparation stations; assisted colleagues during rush periods to foster teamwork; continually expanded culinary knowledge on local ingredients and global trends.

Toronto, Ontario, Canada

• Trained and oversaw new employees to ensure understanding of protocols and responsibilities; monitored productivity of staff; provided food and beverage recommendations to guests; connected interpersonally and anticipated needs to enhance customer experience. • Memorized drink and dessert menus for on-demand recitation.• Up-sold desserts and drinks as appropriate for individual guests and parties.• Managed large groups quickly and efficiently through attentive service and precise order taking.

Postgraduate Degree, Public Relations, Advertising, And Applied Communication

• Project management skills, plan and execute corporate events. • Proficiency in social media applications, writing, measuring blogs.

Advanced Diploma, Business Administration (Hr Management)

• Advanced 3-Year Diploma, Business Administration (Human Resources Management). • Dean’s Honour Roll. • Excelled in my experience.