Olivia Robertson Email and Phone Number

Pub & Grill, Pub & Carvery and Wacky Warehouse

- A member of the Commercial Team reporting to the Marketing Director- 3 direct reports- Brand Manager for three brands within Greene King: Pub and Carvery; Wacky Warehouse and Fayre and Square- New concept development driving the launch of Pub and Carvery into the business from its initial trial site to 40+ sites- Development of the brand strategy for both Pub and Carvery and Wacky Warehouse utilising key insight and sales analysis for future brand planning. Working with internal insight team and external market research agencies to gather additional insight into both brands- Creation and implementation of the brand plans including menu development, drinks offer and range, key date activity, affiliate activity and promotions, site level toolkits for enhanced local activity ensuring coherent and timely team briefings and engagement of the Ops team- Creation of an annualisation plan for Pub and Carvery to ensure continual growth into year 2 of the brand- Management of the exit strategy of Fayre and Square including transitioning sites to other brands within the company portfolio and managing the marketing activity for all remaining de-branded pubs- Full responsibility of the marketing budgets for all three brands- Management of key relationships critical to the smooth execution of the marketing plan including internal stakeholders and external agencies such as digital, PR and creative agencies, print management company and third party affiliates- Development of coherent online strategies for both Pub and Carvery and Wacky Warehouse including eDMs, website content and development and social content. Creation of engaging video content for key campaigns to use across digital channels- Working closely with the Operations Team to ensure full execution of the brand plan at site level promoting a collaborative approach to drive the brands and attending monthly Ops meetings- Lead on monthly brand planning meetings with key internal stakeholders

- A member of the Commercial team reporting to the Marketing Controller with 1 direct report- Management of the annual brand plan for circa 300 Hungry Horse pubs- Food, drink and kids menu development, launch to the business and continual analysis- Development of online strategy with support of both internal digital team and external digital specialists - Full budget management for the marketing spend- Involvement in developing the brand strategy- Supporting the Operations Team with guidance and materials for localised marketing activity including development of Acting Local guides - Drinks category focus and sales driving supported at site level with merchandising and sales planning guides- Management of launch plan for brand swaps and new sites. Development of critical path for all Greene King brand swaps following the acquisition of Spirit Pub Company- Management of the marketing department rotation for Greene King’s Graduate Scheme- Focus on driving kids and family sales including working in partnership with Nickelodeon for a Summer of Awesomeness campaign- Working with all key suppliers and agencies to ensure effective campaigns that are landed on time and to budget

- A member of the Marketing Team reporting to the Head of Marketing- Brand Marketing Manager for the Scream pubs concept, consisting of 45 student focused pubs - Responsible for the creation and delivery of the annual promotional plan to drive the business - Solely responsible for concept development within the brand including food and drinks menu development, drinks range and offer, price strategy, music policy and service cycle- Delivery of new food menu concept to fit in both un-invested and invested venues- Full responsibility of the brand marketing budget - Management of key relationships critical to execution of the business strategy, including key suppliers, marketing agencies, designers, printers and relevant internal departments- Working closely with the Online Department to deliver a coherent online strategy, including e-marketing, website development and social media activity- Support for refurbishments and developments, and concept development for future initiatives- Development of student strategy for other segments within Stonegate with a focus on the Yellow Card student loyalty scheme- Support of the operational teams from Operations Director to Area Managers and General Managers- Leading of brand forums, student focus groups and market research projects to enhance the brand strategy

- A member of the Divisional Operations Team reporting to the Divisional Operations Director- Involvement in annual business planning for the Division and leading on resulting projects- Provision of sales and marketing support to 76 pubs, bars and clubs in the South Division - Support to AMs on site specific activity and project work- Involvement in menu development for bespoke sites within the business including input in menu content, pricing and design- Working with GMs in the development of sales and marketing plans for under performing businesses and assisting in the project management of the ‘Phoenix Project’, a sales focused project - Project Management of Divisional Christmas Project including organisation of and presentation at Christmas Roadshows, working with Christmas Coordinators to develop their key sales skills to achieve and exceed their Christmas bookings targets- Sales building projects including ‘Adopt a Business’ and ‘Ultimate Meeting Place’ – facilitation of working parties to agree proposal and offer, influence in pricing strategy and analysis of sales data - Provision of support on venue refurbishments, both major Capex investments and small scale ‘springboard’ projects, taking the role of sales manager, assisting in launch night activity, merchandising plans and online activity including use of social networking sites and data capture focus- Work with third party websites, app and e-marketing providers for the promotion of our businesses, advertising offers and driving bookings opportunities- Recruitment and training of a Sales and Bookings Coordinator for the London area and training of Sales and Marketing Coordinator for the North Division

- Responsible for a team of 3 support managers with a core team of 15-20 staff members - Responsible for the day to day running of the business - Implementation of sales building and marketing activity- Improved sales + 10% within first 3 months- Controlled labour against budget with no overspend - Control of the P&L - Forecasting, budget control and rota planning- Responsible for recruitment and training of all team members- Stock control- Licence responsibilities- Health and Safety management