At We Buy Any Home, I am spearheading the growth of two dynamic brands under the WBAH umbrella organisation: a property tax specialist and a property investor service. My role focuses on developing early-stage brands from concept to market, encompassing brand creation, strategic product marketing, and identifying key growth channels. I also manage budget development and execute comprehensive marketing strategies to ensure successful brand trajectory and financial performance.Key Achievements so far:- Developed two corporate brand concepts.- Organised and executed three major events.- Contributed to two digital growth award campaigns.- Strategised and implemented multiple ad and direct marketing campaigns.- Played a significant role in the growth of two emerging brands.- Took charge of rebranding our umbrella organisation, evolving it from a collection of property-related companies to a unified property service leader.

Managed the annual marketing budget, strategically allocated across ads, content, and activations. Selected, allocated funds, and executed captivating activations, resulting in enhanced brand visibility and engagement with both on-trade and off-trade target markets. I orchestrated captivating activations that amplified brand visibility, and initiated outreach to over 20 new accounts weekly, nurturing valuable business relationships. Organised and executed trade shows in global locations, including US, EMEA, and various regions within the UK. Curated exclusive experiences for VIP stakeholders, and account cocktail competitions and thematic menu highlights. My efforts consistently enhanced brand exposure, engagement, and partnerships.

Responsible for internal communications, PR and social media strategy design, development and delivery.Team leadership of seven marketing assistants.Crafted pitch decks for investor relations and contributed to the marketing strategy and business plans. Established paid media initiatives for social media and B2C.

Developed marketing strategy from grass roots, including deciding key global target markets and communication channels.

Designed branding concepts, partnering with Diageo brand consultants.

Produced content for Qured, healthcare screening technologies, including website blogs and articles.

Worked with HOM to curate experiences for VIP stakeholders. Formulated brand strategies for talent using unpaid media. Curated external music catalogues and pioneered discovery of new musical talents with the A&R team.

Intern with the Marketing team for Global Merchant Services focused on small businesses. Developed the ‘Shop Small’ local communities initiative as part of the team.

Trainee in the Global Network Services HQ Marketing Strategy team. The team is responsible for bank partnerships across international markets.