Olivia Wei Email & Phone Number

New York, Ny, Us

Macy’s Style Crew is a community of internal colleague ambassadors, external and affiliate influencers who are obsessed with style & the latest trends - they share unique shoppable video and photo content on social for their followers to discover Macy's products through tips and product recommendations. #macysstylecrewhttps://www.macys.com/s/style-crew/

The Livstyle is a fashion blog by Olivia Chan Wei featuring style, beauty and other lifestyle tidbits, with a focus on chic, on-trend and budget friendly pieces. The Livstyle is meant to inspire other fashionistas and spark style ideas through vivid imagery and encouraging words. •Content curator, writer and photo editor•Create engaging content by connecting with audience through social media channels (Instagram, Facebook, Twitter, Pinterest) and blog posts•Seller of The Livstyle Lightroom Mobile Presets, which helps other content creators achieve a bright, clean and cohesive aesthetic to their photos•Collaborate with relevant brands to create content and sponsored posts that correspond with editorial creative direction •Brand partnerships + features include: Nordstrom, Crest, Macy’s, CVS beauty, Lulu’s, Kendra Scott, David's Bridal, Victoria’s Secret PINK, REVOLVE, Olay, Ulta, Saks Off 5th, Sephora, Rent the Runway, Herbal Essences, NYX Cosmetics, TULA, L’occitane + more•Proficient skills in Wordpress platform, Google Analytics, Photoshop Lightroom and HTML codinghttp://thelivstyle.com@thelivstyle

Berkeley, Il, Us

•Led content strategy, planning and execution for brand partnerships, email marketing, influencer marketing program & social media platforms (Instagram, Twitter, Facebook, LinkedIn, Pinterest, TikTok]•Grew total social media following by +226% YOY in 2021, exceeded goal by 126%•Grew influencer partnerships by +445% YOY and influencer sales by +639% YOY in 2021•Managed e-commerce business planning through product assortment, pricing and site merchandising strategies •Elevated retailer product detail pages through content optimization, sponsored search, strategic channel planning, promotional events, and marketing opportunities•Created and owned forecasting and retailer marketing budgets, responsible for hitting monthly/yearly sales plan goals•Retailer accounts managed: Walmart (1P, Marketplace, Canada), Target, Amazon, Honey-Can-Do, Costco, Container Store, Crate & Barrel, Pottery Barn, West Elm, Williams Sonoma, Overstock, Urban Outfitters, Zola, Hayneedle, Bluestem, Macy's, Kohl's, Joann, QVC, Ashley Furniture, Michael's

Toronto, Ca

•Led brand partnership creative & measurement strategy across all activations: social, influencers/talent, email, podcast, and experiential marketing from pre-sale (RFPs) through post-sale (execution)•Managed all branded content paid social strategy and execution across Facebook, Instagram and LinkedIn•Analyzed and tracked brand campaign data + analytics, continuously optimized and made recommendations in real-time to maximize ROI and deliver on all client KPIs•Responsible for brand partnership reporting, mid & post campaign wrap decks that evaluated success of all campaign elements•Owned and executed all client media plans, IOs, contracts, MSAs and SOWs•Worked on campaigns across various categories/verticals: auto, finance, retail, beauty, tech, travel, food & beverage, and lifestyle brands •Brand partnerships: Uber, Google, Cadillac, T-Mobile, Sephora Collection, Fidelity, BlackRock, TUMI, smartwater, Diet Coke, TRESemmé, J.Crew, Levi's, Calvin Klein Fragrance, Goldman Sachs, + more

Amsterdam, North Holland, Nl

•Achieved +65% YOY brand growth on Walmart.com by managing product assortment, pricing and merchandising strategies for the full Consumer Beauty portfolio (Covergirl, Clairol, Sally Hansen, Rimmel, Airspun & Scenting Category)•Drove sell-in of new product launches and analyzed business performance by proposing ongoing recommendations to improve retail sales•Executed the perfect store online at Walmart.com through content optimization, display media, strategic assortment, promotional/site merchandising, and influencer marketing activation•Owned all investment decisions and oversaw spend budget ($1M+) through assessment of retail marketing campaigns/initiatives based on KPIs•Responsible for monthly/quarterly/yearly sales plan forecasting, delivery of Net Revenue growth targets •Acted as the key point of contact for Walmart.com - addressed daily requests and worked closely with internal cross-functional teams (supply chain, customer service, trade marketing, brand marketing, finance, operations, influencer marketing)

Amsterdam, North Holland, Nl

•Achieved +80% YOY brand growth on Amazon by managing product assortment, pricing and merchandising strategies for the Covergirl and Clairol portfolio•Drove sell-in of new product launches and analyzed business performance by proposing ongoing recommendations to improve retail sales•Executed the perfect store online at Amazon through content optimization and AMG/AMS promotional activation•Owned all investment decisions and oversaw spend budget ($1M+) through assessment of retail marketing campaigns/initiatives based on KPIs•Responsible for monthly/quarterly/yearly sales plan forecasting, delivery of Net Revenue growth targets •Acted as the key point of contact for Amazon - addressed daily requests and worked closely with internal cross-functional teams (supply chain, customer service, trade marketing, brand marketing, finance, operations, influencer marketing)

Cincinnati, Ohio, Us

•Managed distribution, pricing and merchandising strategies to drive sales and growth •Sold, implemented and evaluated win/win business plans to meet and exceed financial objectives •Influenced e-commerce retailers’ decisions in critical business areas by using conceptual selling techniques and data-based presentations•Owned all budget decisions for e-commerce retailers (Amazon & Quidsi) on the Covergirl and Clairol brands*October 2016: Consumer beauty portfolio brands moved under parent company Coty, Inc. in a company acquisition

New York, New York, Us

•Supported all digital marketing program strategies and managed agency partners for paid search, SEO, affiliate, display, and remarketing•Created and led the NY&C fashion influencer/blogger outreach program: set up strategy & vision of each campaign, recruited bloggers that aligned with the brand, worked one-on-one with each blogger, managed all gifting logistics, created recaps and reports with tracked KPIs•Built brand awareness and promoted content through collaboration with fashion content publisher partnerships•Aligned with the NY&C social media and PR teams on brand content and influencer strategies•Oversaw digital marketing expenses through budget planning and processing monthly vendor invoices in Concur Solutions

Bloomington, Minnesota, Us

•Built and maintained store and corporate relationships by acting as the main point of contact for Mall of America® new and existing tenants in the marketing department•Managed retail participation with tenant-specific promotions, marketing campaigns/programs and seasonal promotions that drove traffic and sales, including Mother’s Day, Father’s Day, Toddler Tuesdays, USA Cup, MallTip and the ‘IT List’ •Facilitated marketing communications with retailers to heighten retailer awareness in mall initiatives through customized marketing plans, communication updates and campaign recaps•Managed Mall of America’s social media accounts that highlighted top seasonal fashion trends

Minneapolis, Mn, Us

•Led execution of coupons for 12+ campaigns and ad hoc coupon requests from internal/external partners through multi-channel delivery methods (mobile on-demand/ongoing, online, print, email, social)•Mobile captain – managed 25+ cycles and executed 300+ offers in the mobile coupon execution process by ensuring accuracy and efficiency during coupon setup, copyediting, and proofing; achieved 69% growth of mobile subscribers •Email captain – built and outlined the process, timing, and capabilities of coupons in email during ESP migration •Launched a new, innovative mobile on-demand coupon functionality process for Digital Vendor Marketing banners within the mobile web and in-app experience, which increased the vendor annual income forecast to $1M •Executed the top performing sales promotion marketing mobile on-demand offer YTD with a 54.5% redemption rate and the 3rd highest redeeming mobile ongoing offer YTD with 43,693 redemptions

Minneapolis, Mn, Us

•Produced weekly email campaign performance reports and PowerPoint decks with insights, trends, and recommendations for planning decisions and leadership visibility•Strengthened the email input process with partners by producing high level email plans with outlined strategies•Created and presented the Holiday 2013 Email Insights PowerPoint Presentation to guide Target’s in-House creative agency to strategize and make enhancements to creative templates •Participated in the email creative routing process to deliver a superior email guest experience; provided direction on correct linking destinations, segmentation, message consistency, copyediting, and best practices

Minneapolis, Mn, Us

The Marketing Development Program recruits top talent from prestigious universities and exposes them to the powerful Bullseye brand. The program aims to build well-rounded, holistic marketing professionals through education of the entire retail story. •Selected to be in the original 2013 class consisting of nine members•Participated in a five-week intensive training program that included exposure to vendor and partner facilities, distribution centers, a three-day overnight in-store experience, and formal leadership education surrounding all channels of marketing, including digital, social, brand, loyalty, guest insights, etc.

Austin, Tx, Us

•Acted as a link between the administration of the university and the students by answering questions about the department and ensuring effective communication •Assisted in organizing student and faculty data through Microsoft Excel

New York, Ny, Us

•Served on the management team to perform overall day-to-day store leadership operations •Assisted store director in analyzing store business results and created detailed strategies to improve results•Accomplished a team project and individual assignments focused on impacting business practices; presented recommendations to Saks Off Fifth executive board members in New York corporate office

New York, Ny, Us

•Planned and executed 10+ campus events to promote the brand and increase awareness•Collected 700+ student petition signatures over the entire campaign to bring the network to campus

Chapel Hill, North Carolina, Us

•Ranked top 10% nationally and #4 seller out of 37 sales interns in the Lonestar Region with sales of $25,060 •Visited 30-40 new/current business owners (cold calling) daily to sell yellow page advertising in the UT Austin community •Attended week-long training in Chapel Hill, NC and learned a variety of B2B sales techniques

Los Angeles, California, Us

•Achieved #1 most outstanding performing team out of all college campuses in the nation and awarded trip to New York Fashion Week•Developed a BCBGeneration college network by collecting 700+ email addresses and 600+ Facebook members•Planned and executed 15+ campus events to distribute logo items and increase brand awareness through social media campaigns•Maintained a weekly fashion blog featured on the BCBG website that focused on the latest fashion trends