Olivia Wei Email & Phone Number

New York, NY, US

Macy’s Style Crew is a community of internal colleague ambassadors, external and affiliate influencers who are obsessed with style & the latest trends - they share unique shoppable video and photo content on social for their followers to discover Macy's products through tips and product recommendations. #macysstylecrewhttps://www.macys.com/s/style-crew/

• The Livstyle is a fashion blog by Olivia Chan Wei featuring style, beauty and other lifestyle tidbits, with a focus on chic, on-trend and budget friendly pieces. The Livstyle is meant to inspire other fashionistas and.
• Content curator, writer and photo editor
• Create engaging content by connecting with audience through social media channels (Instagram, Facebook, Twitter, Pinterest) and blog posts
• Seller of The Livstyle Lightroom Mobile Presets, which helps other content creators achieve a bright, clean and cohesive aesthetic to their photos
• Collaborate with relevant brands to create content and sponsored posts that correspond with editorial creative direction
• Brand partnerships + features include: Nordstrom, Crest, Macy’s, CVS beauty, Lulu’s, Kendra Scott, David's Bridal, Victoria’s Secret PINK, REVOLVE, Olay, Ulta, Saks Off 5th, Sephora, Rent the Runway, Herbal Essences.

Berkeley, IL, US

• Led content strategy, planning and execution for brand partnerships, email marketing, influencer marketing program & social media platforms (Instagram, Twitter, Facebook, LinkedIn, Pinterest, TikTok]
• Grew total social media following by +226% YOY in 2021, exceeded goal by 126%
• Grew influencer partnerships by +445% YOY and influencer sales by +639% YOY in 2021
• Managed e-commerce business planning through product assortment, pricing and site merchandising strategies
• Elevated retailer product detail pages through content optimization, sponsored search, strategic channel planning, promotional events, and marketing opportunities
• Created and owned forecasting and retailer marketing budgets, responsible for hitting monthly/yearly sales plan goals

Toronto, CA

• Led brand partnership creative & measurement strategy across all activations: social, influencers/talent, email, podcast, and experiential marketing from pre-sale (RFPs) through post-sale (execution)
• Managed all branded content paid social strategy and execution across Facebook, Instagram and LinkedIn
• Analyzed and tracked brand campaign data + analytics, continuously optimized and made recommendations in real-time to maximize ROI and deliver on all client KPIs
• Responsible for brand partnership reporting, mid & post campaign wrap decks that evaluated success of all campaign elements
• Owned and executed all client media plans, IOs, contracts, MSAs and SOWs
• Worked on campaigns across various categories/verticals: auto, finance, retail, beauty, tech, travel, food & beverage, and lifestyle brands

Amsterdam, North Holland, NL

• Achieved +65% YOY brand growth on Walmart.com by managing product assortment, pricing and merchandising strategies for the full Consumer Beauty portfolio (Covergirl, Clairol, Sally Hansen, Rimmel, Airspun & Scenting.
• Drove sell-in of new product launches and analyzed business performance by proposing ongoing recommendations to improve retail sales
• Executed the perfect store online at Walmart.com through content optimization, display media, strategic assortment, promotional/site merchandising, and influencer marketing activation
• Owned all investment decisions and oversaw spend budget ($1M+) through assessment of retail marketing campaigns/initiatives based on KPIs
• Responsible for monthly/quarterly/yearly sales plan forecasting, delivery of Net Revenue growth targets
• Acted as the key point of contact for Walmart.com - addressed daily requests and worked closely with internal cross-functional teams (supply chain, customer service, trade marketing, brand marketing, finance.

Amsterdam, North Holland, NL

• Achieved +80% YOY brand growth on Amazon by managing product assortment, pricing and merchandising strategies for the Covergirl and Clairol portfolio
• Drove sell-in of new product launches and analyzed business performance by proposing ongoing recommendations to improve retail sales
• Executed the perfect store online at Amazon through content optimization and AMG/AMS promotional activation
• Owned all investment decisions and oversaw spend budget ($1M+) through assessment of retail marketing campaigns/initiatives based on KPIs
• Responsible for monthly/quarterly/yearly sales plan forecasting, delivery of Net Revenue growth targets
• Acted as the key point of contact for Amazon - addressed daily requests and worked closely with internal cross-functional teams (supply chain, customer service, trade marketing, brand marketing, finance, operations.

Cincinnati, Ohio, US

• Managed distribution, pricing and merchandising strategies to drive sales and growth
• Sold, implemented and evaluated win/win business plans to meet and exceed financial objectives
• Influenced e-commerce retailers’ decisions in critical business areas by using conceptual selling techniques and data-based presentations
• Owned all budget decisions for e-commerce retailers (Amazon & Quidsi) on the Covergirl and Clairol brands*October 2016: Consumer beauty portfolio brands moved under parent company Coty, Inc. in a company acquisition

New York, New York, US

• Supported all digital marketing program strategies and managed agency partners for paid search, SEO, affiliate, display, and remarketing
• Created and led the NY&C fashion influencer/blogger outreach program: set up strategy & vision of each campaign, recruited bloggers that aligned with the brand, worked one-on-one with each blogger, managed all gifting.
• Built brand awareness and promoted content through collaboration with fashion content publisher partnerships
• Aligned with the NY&C social media and PR teams on brand content and influencer strategies
• Oversaw digital marketing expenses through budget planning and processing monthly vendor invoices in Concur Solutions

Bloomington, Minnesota, US

• Built and maintained store and corporate relationships by acting as the main point of contact for Mall of America® new and existing tenants in the marketing department
• Managed retail participation with tenant-specific promotions, marketing campaigns/programs and seasonal promotions that drove traffic and sales, including Mother’s Day, Father’s Day, Toddler Tuesdays, USA Cup, MallTip.
• Facilitated marketing communications with retailers to heighten retailer awareness in mall initiatives through customized marketing plans, communication updates and campaign recaps
• Managed Mall of America’s social media accounts that highlighted top seasonal fashion trends

Minneapolis, MN, US

• Led execution of coupons for 12+ campaigns and ad hoc coupon requests from internal/external partners through multi-channel delivery methods (mobile on-demand/ongoing, online, print, email, social)
• Mobile captain – managed 25+ cycles and executed 300+ offers in the mobile coupon execution process by ensuring accuracy and efficiency during coupon setup, copyediting, and proofing; achieved 69% growth of mobile.
• Email captain – built and outlined the process, timing, and capabilities of coupons in email during ESP migration
• Launched a new, innovative mobile on-demand coupon functionality process for Digital Vendor Marketing banners within the mobile web and in-app experience, which increased the vendor annual income forecast to $1M
• Executed the top performing sales promotion marketing mobile on-demand offer YTD with a 54.5% redemption rate and the 3rd highest redeeming mobile ongoing offer YTD with 43,693 redemptions

Minneapolis, MN, US

• Produced weekly email campaign performance reports and PowerPoint decks with insights, trends, and recommendations for planning decisions and leadership visibility
• Strengthened the email input process with partners by producing high level email plans with outlined strategies
• Created and presented the Holiday 2013 Email Insights PowerPoint Presentation to guide Target’s in-House creative agency to strategize and make enhancements to creative templates
• Participated in the email creative routing process to deliver a superior email guest experience; provided direction on correct linking destinations, segmentation, message consistency, copyediting, and best practices

Minneapolis, MN, US

• The Marketing Development Program recruits top talent from prestigious universities and exposes them to the powerful Bullseye brand. The program aims to build well-rounded, holistic marketing professionals through.
• Selected to be in the original 2013 class consisting of nine members
• Participated in a five-week intensive training program that included exposure to vendor and partner facilities, distribution centers, a three-day overnight in-store experience, and formal leadership education.

Austin, TX, US

• Acted as a link between the administration of the university and the students by answering questions about the department and ensuring effective communication
• Assisted in organizing student and faculty data through Microsoft Excel

New York, NY, US

• Served on the management team to perform overall day-to-day store leadership operations
• Assisted store director in analyzing store business results and created detailed strategies to improve results
• Accomplished a team project and individual assignments focused on impacting business practices; presented recommendations to Saks Off Fifth executive board members in New York corporate office

New York, NY, US

• Planned and executed 10+ campus events to promote the brand and increase awareness
• Collected 700+ student petition signatures over the entire campaign to bring the network to campus

Chapel Hill, North Carolina, US

• Ranked top 10% nationally and #4 seller out of 37 sales interns in the Lonestar Region with sales of $25,060
• Visited 30-40 new/current business owners (cold calling) daily to sell yellow page advertising in the UT Austin community
• Attended week-long training in Chapel Hill, NC and learned a variety of B2B sales techniques

Los Angeles, California, US

• Achieved #1 most outstanding performing team out of all college campuses in the nation and awarded trip to New York Fashion Week
• Developed a BCBGeneration college network by collecting 700+ email addresses and 600+ Facebook members
• Planned and executed 15+ campus events to distribute logo items and increase brand awareness through social media campaigns
• Maintained a weekly fashion blog featured on the BCBG website that focused on the latest fashion trends