Digital Marketing Consultant
Carlsbad Beach Hotel Properties
Identify core research, analytics and metrics to develop data-driven insights which are used to build strong creative campaigns, and to drive efficiency of marketing executions. Analyze, interpret and report on site performance data and usability to improve conversion rates and maximize ROI of marketing programs. Develop, execute and evaluate effectiveness of all SEM/PPC campaigns for all websites. Includes keyword research, link building, landing page optimization, etcMetaSearch Marketing (TripAdvisor, Trivago, Google Hotel Ads, etc):o Improve the current framework to manage budget, bids and measure/optimize performanceo Manage the budget and bids on behalf of the hotels, across affiliates, source markets, and deviceso Report, analyze and optimize performanceo Control other aspects of meta-search sites such as reviews/reputation management and price-parity