Responsible for managing and executing NJASAP’s comprehensive communication strategies across internal, external, and social media platforms to elevate the organization's brand and mission. Key responsibilities include:Social Media Management: Develops and curates dynamic content, overseeing NJASAP's social media presence to engage members and enhance brand awareness.Content Creation: Designs, drafts, and edits compelling communications, integrating graphics, visuals, and photography to tell impactful stories.Internal Communications: Leads the creation and scheduling of essential communications, including member updates, volunteer outreach, and new hire materials, to ensure alignment with organizational goals.Design & Proofing: Collaborates with team members to create visually engaging materials, supporting the Association’s manuals, resource booklets, and marketing efforts, while ensuring high-quality proofing for all outgoing content.Online & Mobile Community ManagementOversees the NJASAP Online Community & App, ensuring seamless user experience by managing updates, conducting biannual audits, and resolving access issues for members. Maintains public-facing web resources to keep information current and accessible.Event & Meeting SupportPilot Meeting Coordination: Organizes invitation scheduling and develops communication templates to streamline pilot meeting communications.On-Site Technology Assistance: Provides hands-on tech support during events, ensuring smooth operations and troubleshooting for volunteers, members, and guests.Works closely with the NJASAP Executive Director and cross-functional teams to drive communication initiatives and support organizational objectives. Remains adaptive to emerging trends in digital communication, enhancing member engagement and supporting NJASAP’s long-term growth.

As a UX/UI designer, I collaborate with web teams to create user-centric, visually compelling website experiences. With proficiency in Adobe Creative Suite on Mac, I develop responsive interfaces, wireframes, and mockups that align design goals with business objectives, while ensuring optimal user experiences. I also use data analysis tools like Microsoft Excel and Google Sheets to audit content, analyze UX metrics, and improve user engagement.I am experienced in meeting WCAG 2.1 AA accessibility standards and creating responsive web style guides to support development. By utilizing platforms like Usertesting.com, I gather insights into user behavior, allowing for a deeper understanding of the audience. Additionally, I conduct Heatmap/HotJar analysis to evaluate how users interact with content, refining the user experience based on real-time engagement.I work at a marketing agency in a fast-paced, Agile environment. I collaborate with cross-functional teams and communications managers to develop cohesive design materials that enhance marketing efforts. With extensive knowledge of design best practices, excellent communication skills, and the ability to manage multiple projects in fast-paced environments, I contribute to digital design strategies that drive results.

As a Digital Production Artist, I specialize in creating, editing, and refining visual content for both digital and print platforms. I collaborate with cross-functional teams, including design, marketing, and communications, to ensure the accuracy and quality of all visual assets. Key responsibilities include:Producing high-quality graphics, layouts, and designs to meet project specifications.Preparing digital files for web, social media, and print, ensuring they meet industry & accesiblity standards for resolution, color, and file formats.Ensuring consistency in brand visuals across all platforms by following design guidelines and brand standards.Working closely with marketing and communications teams to create compelling visual assets that align with strategic messaging.Managing the revision process efficiently while keeping deadlines in mind.Staying up-to-date with design trends and software to continuously improve production workflows.Skills used in this role include proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), web graphics optimization, digital asset management, and an eye for detail in typography, layout, and color.

As a Graphic Design Intern at a growing Public Relations firm, I contributed to the creation of visual assets that elevated client brands and exceeded expectations. My key responsibilities included:Designing Social Media Posts: Created visually compelling social media content tailored to brand identity and campaign objectives, ensuring engagement across platforms.Video Editing: Edited and optimized videos for use across digital channels, delivering polished and professional content that aligned with brand messaging.Logo Creation: Developed unique, memorable logos that captured the essence of client brands and resonated with target audiences.Brand Guide Development: Established comprehensive brand guidelines to ensure consistency in visual identity, tone, and messaging across all client touchpoints.My approach focused on exceeding customer expectations, constantly analyzing the success of creative campaigns, and implementing strategic changes to drive brand consistency and success.

I was a member of a student team selected to concept and design environmental signage, murals, and other branding elements for a corporate facility. I aided in the creation of a concept presentation for the client. I created a visual display for the wall of the main building entrance.