Olivia Hemenway Email & Phone Number

Woodland Hills, CA, US

San Ramon, CA, US

• Administered Marketo instance; maintaining users, infrastructure and template library; controlling development of ongoing Marketo programs and processes
• Executed, tracked and reported on an average of 40 Marketo programs and campaigns per month for email, behavioral-based nurture, webinar, tradeshow, advertising, social media and website
• Coordinated with Salesforce Administrator on Marketo-Salesforce sync, field management and Marketo Sales Insight
• Redesigned demand generation email calendar and request management system for outbound communications, averaging 150k email sends per month
• Managed 8-month project to migrate data and infrastructure from old Marketo instance to new instance, including implementing operational lead scoring, data hygiene and email management programs; designing new.
• Managed 2-month project to overhaul Marketo Revenue Cycle Model, including designing new funnel stage names and implementing criteria for movement along success path; conducting Sales training and creating process.

San Ramon, CA, US

• Executed, tracked and reported on an average of 30 Marketo programs and campaigns per month for email, behavioral-based nurture, webinar, tradeshow, advertising, social media and website
• Analyzed campaign performance and made recommendations to company stakeholders, improving open rates by 10% and click-open rates by 8%
• Managed demand generation email calendar for outbound communications, averaging 150k email sends per month
• Maintained Marketo functionality and managed user access; troubleshot technical issues
• Managed template library; improved email, landing page and form templates through optimization and ensured accuracy, quality and brand consistency

Pleasanton, CA, US

• Managed Marketo, including design and execution of all email assets and landing pages, organization and maintenance of infrastructure, list uploads and creation of marketing reports
• Assisted manager in 3-month project to overhaul Revenue Cycle Model and lead scoring structure
• Managed execution of all email marketing campaigns, including template design, copywriting, A/B testing, and data analysis
• Administered, as webmaster, the design and development of assets across website, utilizing Adobe Photoshop, WordPress, Drupal and intermediate HTML/CSS knowledge
• Supported website optimization activities, including search engine optimization (SEO), search engine marketing (SEM), strategic landing pages, and AdWords campaigns
• Maintained social media efforts across Twitter, LinkedIn, Google+ and Facebook; managed monthly LinkedIn advertising campaign budget and ad optimization

Pleasanton, CA, US

• Managed Marketo, including design and execution of all email assets and landing pages, organization and maintenance of infrastructure, and creation of marketing reports
• Researched, designed and implemented new nurture program infrastructure and segmentation within Marketo, boosting member engagement by 20%
• Worked with website administrator to design, develop and update assets across website, utilizing Adobe Photoshop, WordPress, Drupal and intermediate HTML/CSS knowledge
• Managed social media efforts, resulting in a 65% increase in Twitter followers in 6 months, and LinkedIn advertising campaigns that served as top source of referral traffic to website
• Maintained project management timelines, developed all digital promotions, and conducted data analysis for webinars, tradeshows and regional events

• Responsible for generating sales leads through various digital marketing platforms, programs which resulted in a 22% increase in revenue
• Managed $25,000 Google AdWords budget, driving in excess of $100,000 in revenue from specialized data analysis collection techniques
• Saved company $12,000 annually by moving all direct mail to online and email marketing
• Developed website, social media, online newsletter and other marketing tools and platforms

Bloomington, MN, US

• Assisted in development of digital Yellow Pages advertising, saving $23,000 annually
• Analyzed MQLs of marketing channels to improve lead generation, resulting in an increase of 23% in qualified prospects
• Analyzed ROI of marketing channels and recommended areas for future spending
• Assisted in website development and marketing newsletter

St Louis, Missouri, US

• Designed and managed store displays for seasonal merchandise and periodic promotions
• Strategically placed displays and showcased suitable products, maximizing traffic by 14%
• Responsible for team-building exercises with coworkers, strengthening collaboration and improving their knowledge of store marketing programs