Olivia White Email & Phone Number

Portland, Or, Us

•Oversee the social media manager as they execute the day-to-day social media responsibilities of St. Lawrence University’s primary social media accounts, including: crafting and posting compelling content for all users; maintaining a social media content calendar; monitoring and responding to comments and interactions, and sharing incoming messages with essential colleagues.•Research, write and edit feature stories that align with St. Lawrence’s content strategy that will be used across… Show more •Oversee the social media manager as they execute the day-to-day social media responsibilities of St. Lawrence University’s primary social media accounts, including: crafting and posting compelling content for all users; maintaining a social media content calendar; monitoring and responding to comments and interactions, and sharing incoming messages with essential colleagues.•Research, write and edit feature stories that align with St. Lawrence’s content strategy that will be used across the University's website, printed materials, the University’s alumni magazine, and other digital platforms as needed•Serve as the lead Admissions content liaison and content developer for all printed and many digital enrollment communications •Play a key role in the development of enrollment marketing strategies•Lead the creation of innovative and compelling marketing campaigns that will drive enrollment•Generate story ideas for University channels that align the University’s personality and messaging platform with the needs of Admissions and Advancement, as well as other campus departments•Work with content creators within the Communications editorial team to ensure consistency across all written materials, oversee fact-checking, and style compliance•Leverage the University’s key branding messages by writing and editing copy to reflect those messages •Collaborate with Communications colleagues and campus partners to take projects from concept to completion on time•Partner with the Executive Director and Senior Assistant Director of Digital Marketing and Assessment on assessing content performance in order to make strategic decisions about future content development•Assist the Executive Director with conducting competitive brand research and analysis•Lead University Communications’ student interns and workers as needed Show less

Buffalo, Ny

• Research, write, and edit compelling, inclusive content that amplifies and celebrates the voices in the St. Lawrence community, elevates its brand personality, and shares stories that tell the world what makes it an exceptional place to live and learn. • Serve as departmental liaison to Admissions to collaborate on print and digital marketing collateral that speaks to prospective students and families during critical moments throughout the enrollment process, including awareness… Show more • Research, write, and edit compelling, inclusive content that amplifies and celebrates the voices in the St. Lawrence community, elevates its brand personality, and shares stories that tell the world what makes it an exceptional place to live and learn. • Serve as departmental liaison to Admissions to collaborate on print and digital marketing collateral that speaks to prospective students and families during critical moments throughout the enrollment process, including awareness, application, acceptance, and yield• Manage and consult on paid and organic content campaigns on behalf of Admissions• Work with marketing and content team and campus partners to brainstorm and develop marketing campaigns that align with departmental goals and priorities • Collaborate with team members on original, authentic social media content creation• Help to craft and refine messaging to internal and external audiences regarding campus updates and announcements• Social media monitoring and management of institutional accounts; provide crisis monitoring and response support as needed• Manage a team of student interns to guide their content creation, provide feedback, foster their creativity, help them leverage their voices and experiences, and help them understand the larger role and purpose of marketing and communications Show less

• Execute creative campaign themes and messaging in content for a variety of digital and print collateral, including TV, radio and newspaper ads, social media ads, blog posts, newsletters, websites, pamphlets, brochures, and outdoor displays• Develop campaign themes and messaging for new clients and projects across industries, including health care, higher education, manufacturing and hospitality • Manage agency visibility, including blog, social media and newsletter content

Washington D.C. Metro Area

• Create web and print content, including website content, op-eds, letters to the editor, speeches, blog posts, video scripts, and material for LinkedIn, Twitter and Facebook, for clients and individuals in technology, higher education, healthcare and government affairs• Successfully wrote and placed op-eds and letters to the editor in top tier publications such as the Wall Street Journal and The Hill• Manage and facilitate social media strategy for grassroots public affairs campaigns… Show more • Create web and print content, including website content, op-eds, letters to the editor, speeches, blog posts, video scripts, and material for LinkedIn, Twitter and Facebook, for clients and individuals in technology, higher education, healthcare and government affairs• Successfully wrote and placed op-eds and letters to the editor in top tier publications such as the Wall Street Journal and The Hill• Manage and facilitate social media strategy for grassroots public affairs campaigns and executive leadership• Copyedit and oversee other content and messaging projects • Basic media relations, including drafting pitches, drafting press releases, designing media lists, and media outreach—facilitating interviews and building relationships with local, trade and national media on behalf of clients• All aspects of corporate communications, including executive visibility, designing internal communications plans, and drafting internal memos and emails, presentations and statements on behalf of executive leadership • Media monitoring and reporting for rapid response on crisis communications accounts • Agency visibility, including applying for industry awards, curating social media and writing content for agency blog Show less

Washington D.C. Metro Area

• Edit blog posts and articles• Draft social content for blog posts and articles • Fact-check magazine articles• Attend press briefings• Pitch, research and write articles for online platform

London, United Kingdom

• Develop content for social media around current events and developments surrounding key policy objectives • Manage exchange program logistics, including candidate selection and travel budget• Monitor print and digital news sources and social media reactions of prominent public figures for daily updates• Assemble content for and formatted weekly newsletter using Salesforce

St. Lawrence University, Canton, Ny

• Finalize design and appearance of SLU’s student run newspaper before publishing a new edition each week• Lead and support editorial staff• Make executive decisions regarding layout and content• Set and maintain semester goals for improvement in all aspects of paper, from content to digital media• Coordinate content among paper edition, website, and radio show• Represent The Hill News on campus and in the greater Canton community• Contacting leads and pursuing… Show more • Finalize design and appearance of SLU’s student run newspaper before publishing a new edition each week• Lead and support editorial staff• Make executive decisions regarding layout and content• Set and maintain semester goals for improvement in all aspects of paper, from content to digital media• Coordinate content among paper edition, website, and radio show• Represent The Hill News on campus and in the greater Canton community• Contacting leads and pursuing interviews for possible storiesSkills acquired:• Leading and coordinating a dynamic team of editors and writers• Streamlining many ideas and design elements into one, harmonious final product• Maintaining composure under strict weekly deadlines• How to diplomatically respond to dissent from readers will also preserving integrity of writers and their content• Maintaining a relevant web presence, attracting online readers • Adobe InDesign, Adobe Photoshop, Microsoft Word, Microsoft Excel, Microsoft Publisher Show less

London, United Kingdom

• Computed data input of constituent details• Wrote letters to constituents• Answered phone calls from constituents• Opened and sorted post• Basic office tasks such as restocking materials, photocopying, and filing• Remained up to date and sensitive to current events and policy changesSkills acquired:• Handling multiple administrative tasks at once • Keeping a myriad of documents, letters, notes, and requests organized to ensure a timely response time• Coping… Show more • Computed data input of constituent details• Wrote letters to constituents• Answered phone calls from constituents• Opened and sorted post• Basic office tasks such as restocking materials, photocopying, and filing• Remained up to date and sensitive to current events and policy changesSkills acquired:• Handling multiple administrative tasks at once • Keeping a myriad of documents, letters, notes, and requests organized to ensure a timely response time• Coping with stresses and intensities of working for a major public figure in a dynamic and busy office Show less

Portland, Oregon

• Wrote descriptions of vacation rental properties and vacation destinations for website• Wrote brief advertisement descriptions for rental properties• Attended weekly brainstorming and productivity meetings with copywriting and marketing team• Collaborated on buyer persona aimed at enhancing our understanding of customers in order to cater to their needs• Collaborated on and contributed to working brand manifestoSkills acquired:• Conveying the brand’s message in written… Show more • Wrote descriptions of vacation rental properties and vacation destinations for website• Wrote brief advertisement descriptions for rental properties• Attended weekly brainstorming and productivity meetings with copywriting and marketing team• Collaborated on buyer persona aimed at enhancing our understanding of customers in order to cater to their needs• Collaborated on and contributed to working brand manifestoSkills acquired:• Conveying the brand’s message in written voice without compromising personal flair• When to employ a “marketing voice” versus a more “creative writing” voice• Compile and analyze raw customer data and present it to editors/COO’s/CEO’s in a way that is interesting and useful • How to use keywords and create links to enable search engine optimization in rental property descriptions Show less

Bachelor Of Arts - Ba, English Language And Literature And Government

Activities and Societies: The Hill News, Phi Beta Kappa, Pi Sigma Alpha Political Science Honor Society, Sigma Tau Delta English Honor.

Education record