Olivia Ladsous Email & Phone Number

Geneva, Switzerland

Geneva, Switzerland

Geneva, Switzerland

Geneva, Switzerland

Strategic brand management & International 360 campaign development• Working with the Agile methodology in the “Art of Gifting” SCRUM in charge of all Gifting related topics (Holiday campaign, Mother’s Day, 11.11, Chinese New Year and year-long transversal gifting) • Communciation lead for the development of international campaigns & their delivery – from strategic briefing to toolbox• Contributing to the new brand platform (storytelling, segmentation) “Cultivators of Change” with special focus on the craftsmanship and craftsmen angle of the brand• Managing all stakeholders (internal, external & markets) while ensuring an omnichannel visionand guaranteeing a 360 scope of deliverables within the HHH Model• Leading the communication strategy and production planning for international perfume launches within various segmentations (premium-luxury: working on perfumer know-how & collaborations)

Geneva, Canton Of Geneva, Switzerland

Lausanne Area, Switzerland

Strategic and Operational Brand Management of the local hero brand Parisienne• Defining and refining Brand DNA via consumer panels, creative agency workshops, internal & external fieldwork, observing consumption trends and mid-long term industry insights• Full ownership of seasonal campaigns: Full creative input leading to 360 cross-platform implementation (retail, digital & events) and follow-up• Monitoring and analysis of market development based on consumer purchase data as well as seasonal volume forecasts to generate top management recommendations, prevent material waste & reduce plant & retailer stock overflow.• Innovations & Portfolio: Limited edition packaging designs, board and material optimizations, full coordination and alignment between production, key accounts, business development and trade marketing to ensure optimal and tailored product presence.

Région De Francfort-Sur-Le-Main, Allemagne

Strategic Brand Management of the Electric Toothbrushes category in the DACH country cluster• Localization of international marketing campaigns for product launches and initiatives, as well as development of customer-specific launch-plans• Development and implementation of local ATL (TV, print, radio) and BTL measures (POS, digital, PR, social engagement) in collaboration with international marketing in Geneva• Development and implementation of digital strategy and KPIs, to increase online sales (incl. eContent, search, iMedia, web, CRM)• Continuous monitoring and analysis of market development based on Nielsen and GfK data as well as monthly volume and sales forecast to generate top management recommendations• Leadership of a multifunctional team as well as close cooperation with international creative, media, digital and POS agencies• Planning and management of the marketing budget (double-digit millions of EUR) including year-end budget closing

Région De Zürich, Suisse

Responsible for content, campaigns and branding sections of Swarovski.com• Lead and execution of digital campaign implementations with multiple internal and external stakeholders (Agencies, Business Units, IT, Communications) across multiple geographical locations.• Developed styleguide for online business to achieve markets’ compliance to central guidelines.• Development of campaign assets based on offline toolkits to ensure seamless cross-channel execution.• Improved navigation and user experience through competitive benchmarking, consumer-oriented front-end development, extensive platform testing and experience with JIRA/Confluence.

Région De Zürich, Suisse

Tyxom is a young start-up, offering scented products and olfactive marketing solutions• Defining and executing processes (order management, distribution, invoicing)• Designing packagings, brochures, distributor website, visual identity and POS.

Shanghai, China

Working for a premiere hospitality and entertainment group, operating four of the trendiest clubs and restaurants in Shanghai• Visual Identity: Creating and managing the group’s image, branding• Visual Communication: Designing communication collaterals (flyers, eflyers, posters, photoshoots, web templates, goodies...)• Event Management: Handling suppliers, on-site supervision

Shanghai, China

In charge of marketing and communication for the pre-launch of a new Chinese luxury brand - Partner of Hermès• Market studies: Identifying the clientele niche for the Asian market• Defining messages and selecting media to implement the communication strategy

Shanghai, China

Assisting Chinese artist Jiang Qiong Er, partner of Hermès China, at managing her design gallery• Shop window design: Choosing style and universe, colors and materials to create attention for the new collections• Packaging and sourcing: Visiting and selecting raw materials with local suppliers, to design packagings for limited series objects

Beijing, China

Event Assistant for Michelin’s “Challenge Bibendum”• Event marketing: Organization of events to support product launches across various industries• Trend and market studies to discern target groups for communication campaigns

Master'S Degree

Education record

Education record