Yi-Chen Lee Email & Phone Number

台灣

• Collaborated with research agencies to collect and analyze consumer data, turning Nielsen and market reports into actionable insights that informed product positioning and brand strategies.• Designed and executed integrated brand campaigns across digital, social, and offline channels, driving consumer engagement and market penetration.• Developed immersive brand experiences, such as partnerships with BT21, Pokémon GO, SpongeBob, KitKat, MILO, Red Bull, M&M'S to deepen consumer connection and brand love.• Managed marketing budgets, ensuring efficient allocation for maximum ROI across campaigns.• Worked closely with design, R&D, and operations teams to launch NPIs, aligning with global brand standards while catering to local market nuances.

• Spearheaded digital strategies with agencies to amplify campaigns across owned, earned, and paid media, achieving KPIs for reach, engagement, and conversions.• Created country-specific communication plans that integrated global assets with local adaptations, ensuring cultural relevance and resonance.• Led local consumer events, curating meaningful O2O experiences to strengthen emotional connections with the brand.

台灣 Taipei City 台北

• Successfully launched new LTOs and improved existing products, driving category growth and increasing market share.• Developed and implemented 360-degree marketing plans, including storytelling, visual identity, and CRM strategies, to enhance brand experiences.• Established collaborations with KOLs, media outlets to expand brand reach and visibility.

Taipei

• Planned and executed ATL/BTL campaigns, aligning with global branding while leveraging local consumer insights.• Managed end-to-end logistics for luxury brand events, ensuring seamless execution and positive consumer experiences.• Worked with PR and media agencies to create compelling content and amplify key product launches.

Taipei

• Managed and implemented brand strategy to achieve global strategy, including brand value, brand exposures, sales targets, market share.• Developed and built relationships with KOLs to achieve communication targets for new product launches.• Partnered with over 40 brands, including OMEGA, Michael Kors, and Haagen-Dazs, to co-create high-impact campaigns that exceeded communication and sales targets.• Directed product launch strategies with innovative storytelling, achieving significant consumer engagement and revenue growth.• Led cross-department initiatives, fostering synergy between sales, digital, and marketing teams to deliver cohesive campaigns.

台灣 台北市

• Developed and executed brand strategies and tactics based on consumer insights and market trends, achieving +116% YOY sales growth.• Created visual brand identity across various channels, including website, marketing materials, store design, and social media.

Master Of Arts - Ma, Design And Branding Strategy

Activities and Societies:Student association of PR department. Specialization: Brand visual & Branding Strategy.

應用日語學系