Conceptualized and brought to market a mock brand partnership to increase licensing international market presence, expand consumer base, drive sales, and build brand awareness.Collaborated to conduct competitive research that helped our group determine what kind of partnership would move the needle for our brand.Researched Licensing International's brand history to ensure successful brand collaborations with chosen companies.Ensured the group project was on time meeting deadlines, attending meetings, and working together.Presented mock brand partnership and launch strategy pitch deck to LIM admin & Licensing International executives.

Assisted with building brands, starting trends, and developing entirely new product categories.Researched new brands to implement into the Sephora company.Conducted weekly and monthly reports (including SKU, location, collection, and subclass) using Cubes & Excel.Assisted with curating assortments & designing packaging for Sephora Favorite Kits.Heavy experience communicating with cross-functional teams.

Sold clothes and earned customer confidence through unparalleled styling expertise.Aided in inventory count/recount & holiday markdowns.Presented strong interpersonal & communication skills with peers & customers.Maintained the visual presence of the store and kept the product presentation consistent.

In this program, we learned the ins and outs of the fashion industry, specifically at Nordstrom. Actively influenced buying decisions through collaborative engagements with the store’s buyers, contributing valuable insights into market trends and customer preferences. We also got to see BTS's visual merchandising, fashion events, and their anniversary sales. Classes focused on styling, trend forecasting, buying, marketing trends, leadership, communication skills, and visual communications.