Olivia Shen Email and Phone Number

•Proactively prospected and promoted the eCommerce SaaS ecosystem on Themarket.com (Start Up) and thewarehouse.co.nz/c/marketplace-stores (NZ's fastest-growing marketplace).•Offered consultative guidance throughout the eCommerce SaaS product life cycle, ensuring comprehensive merchant understanding.•Leveraged a strategic Go-to-Market approach to identify merchants, addressing category gaps effectively.•Conducted rigorous economic and strategic cost-benefit analyses for merchants considering marketplace participation.•Managed the full customer journey using Partner Relationship Management for strong partnerships.•Analyzed sales data, extracting insights that boost profits and grow the business.•Continuously improved SaaS sales materials and assets to enhance opportunity conversion.•Stayed current with global eCommerce and SaaS trends, aligning with potential local opportunities.•Actively supported business strategic goals and drove strategic alliances.•Cultivated cross-functional relationships, fostering collaboration with internal and external partners.•Collaborated closely with category managers and the data and analytics team, contributing to business reviews and planning.

TheMarket.com, New Zealand’s fastest-growing curated Marketplace (owned by New Zealand’s largest retailer The Warehouse Group).

•Managed budgeting, reporting, and strategic planning, leveraging Go-to-Market Strategy for senior leadership.•Developed and executed sales strategy and marketing plan, which achieved 100%+ month-on-month revenue growth in the first six months.•Worked closely with more than 50+ domestic and overseas retailers and wholesalers to design and execute online & offline marketing plans.•Liaised with internal stakeholders, distributors, and external agencies across multiple time zones to plan and execute 20+ campaigns and 10+ events on time and to budget, utilizing Partner Relationship Management.•Identified new growth opportunities across wholesale, brick-and-mortar, and Ecommerce, resulting in the onboarding of 50+ new distributors in six months.

•Provided global trends, sales forecast, supply chain, and customer insight for the biggest FMCG players in NZ.•Developed and managed B2B relationships with key stakeholders and more than 10 suppliers internationally•Cultivated and maintained strategic partnerships with New Zealand's leading grocery chains.•Negotiated contracts and pricing with suppliers and stakeholders, resulting in a margin increase of 30%+.•Managed key product portfolio, drove key new product development, and revenue-critical projects for the company, focusing on Business Solutions Development.•Planned and executed strategic projects for FMCG branding and private label products with senior leadership, resulting in 45 new business ideas and a 50%+ increase in product margins within the portfolio.•Represented the company at global trade shows, networking events, and exhibitions across Asia Pacific.

•Developed international and sales strategy and prioritization of customer segments (including international students and overseas visitors) for Vodafone NZ, resulting in direct endorsement by executive leadership.•Conducted marketing research to optimize target personas and brand positioning, which increased eDM click-through rate on campaigns by at on average 20%.•Managed relationships with 15+ key partners, including agency partners, governments, institutions, trade associations, and industry experts.•Overseed budget reporting and strategic planning, and harness go-to-market strategies to boost revenue growth.•Worked with internal teams, event agencies, and influencers to launch online & offline campaigns, increased engagement rate by 120% on social media and 30% sales conversion rate.•Recognized by the senior leadership and awarded position as “Advisor to CEO” on business transformation initiatives as part of Vodafone NZ’s leadership program.

•Managed international segment for ASB through online, brick and mortar, and events channels with the focus on telling the brand’s story, driving brand awareness, and gaining brand love.•Constructed and delivered compelling marketing plans for ASB, including online, offline, media, and digital.•Supported 30+ brand and sponsorship calendar campaigns/events for ASB, including All Blacks Sponsorship, Auckland Marathon, Pride Parade, and cultural events.•Winner of the first ASB innovation challenge (Hackfest) and accelerator program.•Winner of the ASB Marketing and Communications Award.

•Led business development for the Russian market, increasing customer base by 580%.•Grew the monthly sales revenue by 60%, sales performance ranked top among all regions.•Managed budgeting, reporting, and sales forecasting, incorporating a Go-to-Market Strategy.

•Developed and executed marketing and communications strategies that provide customer value-added insights, leading to greater awareness and engagement, and ultimately more leads and sales.•In charge of the annual marketing planning, budget management and brand.•Organised the Yunshan Tennis Tournament, 5th-anniversary series of activities and marketing promotions.