Olivia Starr Email & Phone Number

San Diego, California, Us

As a director, I lead and mentor brand, PR, customer advocacy, and content marketers to meet company goals and promote business growth, while directing all aspects of branding and communication strategies in B2B marketing for this SaaS company.As I drive PR strategy to build brand awareness, I establish executives as market leaders and promote the company voice to increase the SOCi market share of conversations and foster localized marketing. I also assess evolving department objectives by working with the CMO to revamp positioning and messaging, in addition to developing top-of-funnel brand marketing campaigns to support quarterly and annual goals.By testing and evaluating customer insights and market trends, I am able to identify growth opportunities. I also apply data-driven insights and track the performance of campaigns to promote continuous creative improvement. I currently oversee an earned media channel that delivers the highest percentage of influenced opportunities and pipeline, when compared with other marketing channels.Following are a few of my other achievements in this role:• Advanced from associate director role to Director of Marketing, Branding, and Communications in 2021.• Earned the 2021 I Am SOCi Award for strong company commitment.• Led marketing team in developing content that drove a 140% YoY increase in new website visitors in 2022.• Created an incentive program for sales and customer success that produced a 400% increase in testimonials, case studies, and other customer-featured assets.• Produced a 20% YoY increase in organic searches for the SOCi name in 2022 by developing successful PR and content marketing strategies.

San Diego, California, Us

In this senior management role, I devised marketing strategies and developed programs to promote SaaS solutions to multi-location marketers, while managing the content marketing team. I also developed content to establish SOCi as the marketing platform for multi-location brands, including blogs, social media campaigns, and articles.By evaluating multiple channels, I was able to analyze reports and track content performance, traffic analyzation, lead generation, and ICP account engagements. In addition, I managed the website development project, as well as the SOCi brand-building public relations strategy.I earned a promotion to Associate Director of Marketing, Branding, and Communications in just one year as I accomplished the following:• Increased organic website traffic by 30% and raised form fills by 10% quarter over quarter in 2020 by creating content verticals for topics relevant to ICP and customers.• Expanded the reach of SOCi content by building and sustaining key co-marketing and industry relationships.• Attained the SOCi ACED Award in 2019 for utilizing agile methods, effective collaboration, and entrepreneurial principles.

Houston, Tx, Us

I managed and evaluated social media campaigns for Pop Video, a video marketing agency. In doing so, I generated consistent, relevant website traffic. I also produced pertinent content in collaboration with designers, product marketers, sales representatives, and industry experts. By utilizing email subscriptions, social media, and search functions, I promoted offers through blog posts, as well.One of my key accomplishments involved leading the redesign and redevelopment of the company website. In addition, I delivered new business leads by creating and distributing targeted inbound content that increased site traffic.

Houston, Texas, Us

• Researched, developed, implemented and managed new digital strategies for clients’ campaign expansion• Created content strategies for each client with a focus on digital, social and mobile content• Managed the social media strategy, social media accounts and day-to-day interactions for Swagger and our clients to increase brand engagement, traffic, conversions and ROI (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, etc.)• Built and managed the digital content process, content calendars, documents and reports• Wrote and updated website copy, blogs, PPC ad copy, online ad copy, infographics, and video graphics for clients• Owned the development of internal processes for the Marketing team• Gathered and interpreted digital analytic data from HootSuite, SEO & PPC Reports to compile and communicate monthly recaps that quantify results, analyze performance, and make recommendations for campaign improvements• Created, implemented and managed email marketing campaigns• Partnered with constituents to obtain images, data and any other assets needed to build out pages for the clients’ websites• Tracked key changes & developments in the digital space and identified/recommended new social media, digital or content marketing strategies • Monitored marketing automation platform efforts (CRM system management)

Cleveland, Oh, Us

Coordinated & performed marketing activities of a shopping center property: • Was responsible for day-to-day management & execution of social media marketing tactics for Charleston Town Center, including the launch of our Instagram account with initial numbers exceeding pre-set goals set by the Marketing Director• Developed, planned, executed & evaluated over 50 large-scale events • Worked cross-functionally & assisted with traditional, digital & mobile advertising, budget planning, visual merchandising, brand management and public relations to increase traffic/sales under the general direction of the Marketing Director• Created and produced marketing & social media initiatives for Charleston Town Center and the entire retail division of Forest City • Uploaded web content pertaining to event details, shopping center information & special web-based projects• Managed & mentored a group of over 50 teen volunteers • Managed the production of all Charleston Town Center fashion shows, which included selection of trends, coordination of model fittings, styling of all looks, organization of all merchandise & dressing rooms, and coordination with mall merchants, who provided guidance & requests for garment selection • Wrote & edited content for marketing communication materials including email blasts, print, press releases and website copy• Served as the creative director & stylist for promotional Mall fashion photo shoots • Managed all on-going Mall community programs