New Thinking Officer
CurrentIn charge of: Being curious and courageous. Embracing diversity as well as driving positive change and business growth through communication. At APPLE TREE my role involves NEW THINKING every day. The agency’s new brand identity and claim is inspired in Isaac Newton, his famous apple and how he was capable of looking at it differently and finding inspiration. This is how we approach solving the business and communications challenges our clients face. NEW THINKING isn’t new, but it… Show more In charge of: Being curious and courageous. Embracing diversity as well as driving positive change and business growth through communication. At APPLE TREE my role involves NEW THINKING every day. The agency’s new brand identity and claim is inspired in Isaac Newton, his famous apple and how he was capable of looking at it differently and finding inspiration. This is how we approach solving the business and communications challenges our clients face. NEW THINKING isn’t new, but it can drive positive change and business growth. Show less