CLIENTS Aperol, Big W, Bride to be Magazine, Bonza Brats, Cue, Canon, Crown Group, Crossroads Fashion, Colorado, Curves, Child Magazine, Culture Magazine, David jones, Ezibuy, Emirates Wolgan Valley, Elk Accessories, Evenden Lingerie, Ferragamo, Fashions Gone Rogue, Frank, Good Health Magazine, Helgas, Heath Magazine, Landcom, Leona Edmiston, Nourished Life, NW Magazine, Nivea, North Shore Magazine, Ok Magazine, Palmolive, Panteen, Pure baby, Pacific Island Living Magazine, Pulp Magazine… Show more CLIENTS Aperol, Big W, Bride to be Magazine, Bonza Brats, Cue, Canon, Crown Group, Crossroads Fashion, Colorado, Curves, Child Magazine, Culture Magazine, David jones, Ezibuy, Emirates Wolgan Valley, Elk Accessories, Evenden Lingerie, Ferragamo, Fashions Gone Rogue, Frank, Good Health Magazine, Helgas, Heath Magazine, Landcom, Leona Edmiston, Nourished Life, NW Magazine, Nivea, North Shore Magazine, Ok Magazine, Palmolive, Panteen, Pure baby, Pacific Island Living Magazine, Pulp Magazine, RMWilliams, Ralph Magazine, Sunday Life Magazine, Shop til you Drop Magazine, Shop4Kids, Shop Girl, Stockland Malls, Senseo, Studio Bambini, Smart Choice, Target Kids , TV Week, Toyota, Veronika Maine, Via Condotti, Westfield, Wondertime, Weight Watches, Who Magazine, Williams Shoes, Women’s Weekly, 30 days Fashion, Show less

* Brand Identity and Art Direction: Experience in developing & executing the visual identity for brands across multiple channels. Partnering with internal & external stakeholders to position & promote brand image & products in ways that capture market share with both inspirational yet relatable images. * Production: I have a solid contact list & the oganisational & time-management skills to prioritise, implement & manage a wide & varied work flow across multiple projects at once, to… Show more * Brand Identity and Art Direction: Experience in developing & executing the visual identity for brands across multiple channels. Partnering with internal & external stakeholders to position & promote brand image & products in ways that capture market share with both inspirational yet relatable images. * Production: I have a solid contact list & the oganisational & time-management skills to prioritise, implement & manage a wide & varied work flow across multiple projects at once, to deadline & on budget, with a track record of delivering successful results. * Creative Direction & Styling: Editing content to create & define images that best reflect a brands vision & key markets. Combining skills in creative direction & styling to create inspirational stories/images to elevate brand & product. * Workflow & Team Management: Always looking to build capability in myself & others, & develop specialist teams as required, collaborating with internal & external teams. I have hands on experience in studio management, overseeing & managing teams with the creation, production, post production, budgets & final sign-off of shoot content across print, digital and social. Show less

- 4yrs within an executive leadership team- Reviewing data, confirming objectives & strategies align across the business & to create concepts for upcoming goals.- Briefing marketing comms & overseeing the creative development of engaging visuals & marketing materials across social, website, crm assets, & campaign concepts- Conceptualising & art directing marketing campaigns with a balance between creative/brand needs & high-quality output, while maintaining efficiency &… Show more - 4yrs within an executive leadership team- Reviewing data, confirming objectives & strategies align across the business & to create concepts for upcoming goals.- Briefing marketing comms & overseeing the creative development of engaging visuals & marketing materials across social, website, crm assets, & campaign concepts- Conceptualising & art directing marketing campaigns with a balance between creative/brand needs & high-quality output, while maintaining efficiency & predictability.- Collaborating cross-functionally to ensure cohesive & compelling brand messaging across all creative touch points within the business- Created & ran the marketing creative briefing system that is scalable & efficient.- Managed of the creative critical path to deliver assets on-time, aligning timelines & responding to delays or obstacles immediately- Ideate, produce & art direct both studio and location shoots & edit post shoot- Skilled in videography & video editing , with experience in photoshop, premier pro, rush, indesign & social content apps- Collaborate on post campaign performance reporting - Lead & oversee strategy, production & creative direction of all advertising campaigns, ensuring maximum output & cut through of all activity print & online- Work with the digital team to improve advertising performance though optimisation of creative & test & learn processes - Resourceful & skilled in overseeing & managing budgets for multiple projects in fast paced environments- Strong track record for hiring, training & retaining high performance studio, graphic & social teams with a min 3+yr retention success rate - Experience in writing & training of JD’s, appraisals, process & procedure manuals Show less

I was initially employed by Nourished Life styling the homepage and category images for website launch. Following on from the launch success I continue to develop creative concepts, art direct and style creatives to support the overall look and style of the Nourished Life brand aesthetic. I produce brand collateral for the e.comm and social media platforms ensuring quality control of artwork aligns with the entire brand identity.

In a freelance capacity I consulted on & assisted with set up of the photographic studio for the online launch in 2011. I sourced teams & equipment, trained staff & styled and directed test shoots In 2016, I was employed as Creative Manager for both Cue and Veronika Maine. I produced online content, editing & styling commercially viable shoots for marketing across all online channels: website, EDM, social & marketing collateral, liaising with the wider creative teams to ensure… Show more In a freelance capacity I consulted on & assisted with set up of the photographic studio for the online launch in 2011. I sourced teams & equipment, trained staff & styled and directed test shoots In 2016, I was employed as Creative Manager for both Cue and Veronika Maine. I produced online content, editing & styling commercially viable shoots for marketing across all online channels: website, EDM, social & marketing collateral, liaising with the wider creative teams to ensure consistent brand aesthetic. I was responsible for concept creation, storyboarding, shoot production, styling & directing, editing images & managing retouch and photographic process, ensuring images worked into e.comm and social layouts. Managing the creative process I was the lead in sourcing external creative teams, props & locations, casting & managing talent and maintained close relationships with relevant agencies. I followed strict budgets, estimating & negotiating with internal & external stakeholders & worked closely with online team to assess weekly sales reports & CTR.Cue won Best Multichannel Retailer at the prestigious Online Retail Industry Awards 2019 Show less

My role within the BIG W creative team as Creative Producer focussed on producing creative content, visual direction and photographic assets for the weekly BIG W catalogue within all retail categories. I was responsible for the visual style and photography for the catalogue, creating the the overall concepts after editing category submissions. I developed creative briefs to detailed budgets and timelines, project managing, directing and supervising the creative path at Bauer… Show more My role within the BIG W creative team as Creative Producer focussed on producing creative content, visual direction and photographic assets for the weekly BIG W catalogue within all retail categories. I was responsible for the visual style and photography for the catalogue, creating the the overall concepts after editing category submissions. I developed creative briefs to detailed budgets and timelines, project managing, directing and supervising the creative path at Bauer Studio.My responsibilities included - reviewing and editing category submissions developing creative concepts and determine how best to represent the concepts visually- overseeing and management of external agency involvement in production of catalogue photo shoots, schedule, timelines and art direction.- giving direction and approvals for budgets, castings, locations, creatives, artwork, photography, and graphics developed by external teams - project management and coordination of multiple campaigns at any one time, creating and managing new processes to streamline workflows in production and to facilitate post-productionI developed and maintained strong relationships with the larger marketing team and advertising agency contacts working closely with the Advertising Production Manager and Studio Manager/Art Director to leverage brand and campaign assets across all activities. Show less

As Fashion Director for Bride to Be Magazine I created, styled, produced and directed fashion editorial locally and internationally to inspire and educate a broad readership. I managed and guided the still life pages, provided written editorial content covering runway and overseas trends and bridal fashion ideas. Working to strict deadlines and successfully managing simultaneous briefs across every issue I developed and maintained new and existing relationships within the fashion… Show more As Fashion Director for Bride to Be Magazine I created, styled, produced and directed fashion editorial locally and internationally to inspire and educate a broad readership. I managed and guided the still life pages, provided written editorial content covering runway and overseas trends and bridal fashion ideas. Working to strict deadlines and successfully managing simultaneous briefs across every issue I developed and maintained new and existing relationships within the fashion, advertising and publishing industry and collaborated with in-house advertising departments to ensure updated and new contacts, strong advertiser relationships and commitmentsI proudly represented Bride to Be as fashion director at various fashion events and acted as a public spokesperson on television. Show less

As Executive Fashion Editor for Shop Till You Drop (STYD) magazine I created, directed and produced fashion editorial and still life shoots for STYD and its Brand Extensions; Shop 4 Kids, ShopGirls, and including “specials”such as Age range and Shop Men’s and collaborated with advertising departments in the creation and styling of advertorial content. I developed and maintained new and existing relationships within the fashion and publishing industry and attended press showings weekly,… Show more As Executive Fashion Editor for Shop Till You Drop (STYD) magazine I created, directed and produced fashion editorial and still life shoots for STYD and its Brand Extensions; Shop 4 Kids, ShopGirls, and including “specials”such as Age range and Shop Men’s and collaborated with advertising departments in the creation and styling of advertorial content. I developed and maintained new and existing relationships within the fashion and publishing industry and attended press showings weekly, fashion week events yearly and had the opportunity to work with many of the the industries finest photographers, designers, models and hair and make ups artists. Having a leadership and coaching approach to working with others, I managing and trained teams of up to 9. I also completed a media communications short course and acted as a public spokesperson at fashion events for Shop til you Drop and Advertisers Show less

Due to a broad history and experience in fashion retail and styling I was employed as Market Editor, moving into the Fashion Director Role with in two years managing and coaching 5 members of staff and external teams. I planned, styled, directed and produced weekly fashion editorial and still life to inspire and educate a broad readership.This included international and interstate fashion shoots.In this role I implemented the popular Q&A column: ‘Ask Olivia’ to provide timely… Show more Due to a broad history and experience in fashion retail and styling I was employed as Market Editor, moving into the Fashion Director Role with in two years managing and coaching 5 members of staff and external teams. I planned, styled, directed and produced weekly fashion editorial and still life to inspire and educate a broad readership.This included international and interstate fashion shoots.In this role I implemented the popular Q&A column: ‘Ask Olivia’ to provide timely and trend driven fashion advice and wrote travel features for editorial contentI developed and maintained new and existing relationships within the fashion and publishing industry. Collaborated with advertising departments creating and styling of advertorial content. Always working to strict deadlines and successfully managed simultaneous briefs across every issue Show less

Initially based in Victoria I had the opportunity to work closely with head office teams. In Sydney I supported the National VM Manager, Area Managers and store teams to ensure that VM activities complemented product opportunities and that the image of the stores were consistently in line with national direction and company standards, from the windows, in store displays and merchandising.Always being flexible to respond to and meet unexpected challenges and priorities I adapted the… Show more Initially based in Victoria I had the opportunity to work closely with head office teams. In Sydney I supported the National VM Manager, Area Managers and store teams to ensure that VM activities complemented product opportunities and that the image of the stores were consistently in line with national direction and company standards, from the windows, in store displays and merchandising.Always being flexible to respond to and meet unexpected challenges and priorities I adapted the Sportsgirl visual merchandising direction and principles across a broad range of customer profiles and store fit-outs, ensuring set up and layout of fashion and floor plan in line with company direction and current promotionsI was responsible for managing merchandising in 20 of the 40 stores. I trained a VM team of 4 and implemented store staff training, training store staff of up to 10 per store x 20 stores having co created and developed the Sydney merchandising training program,. Show less

Starting General Pants as a casual sales staff I quickly moved into a managerial role after excelling in sale and management ‘People in Progress” C.A.R.E, B.E.S.T and S.M.A.R.T training courses. I moved to Victoria as Area Manager to open multiple store sites resulting in overall responsibility for the success of 10 stores by directing all operational aspects of each store and driving sales whilst minimising costs.Responsible for ensuring compliance in all areas of customer… Show more Starting General Pants as a casual sales staff I quickly moved into a managerial role after excelling in sale and management ‘People in Progress” C.A.R.E, B.E.S.T and S.M.A.R.T training courses. I moved to Victoria as Area Manager to open multiple store sites resulting in overall responsibility for the success of 10 stores by directing all operational aspects of each store and driving sales whilst minimising costs.Responsible for ensuring compliance in all areas of customer service, store operations, and loss prevention that all customer service initiatives were in place, I trained, challenged, motivated, encouraged, and provided constructive guidance to store managers and the team related to sales, visual merchandising, security, management. wrote and trained staff and managers in a store training and customer service manual. I have multi site management experience and a proven record in increasing sales across multiple stores, personally receiving many customer service and sales awards. I also have an in-depth understanding of the market to maintain competitive awareness Show less