Shopper Activation Mgr cross category, Build-up plan 2023

Analyze belgian retail potential for Trade Sense brands and Introduction in belgian retail

Import & sourcing partner for BeNeLux retail offering national brands/exclusivities and private label solutions to retail.

Responsible for Ahold - Delhaize and special projects regarding retail Belgium

National Account Mgr. Colruyt/Makro Team

-Project Management -> prepare account plans 2014, contract negotiations, sales mgmt a.i.-Key Account Mgmt

Key Account Manager Delhaize & Provera

Sales Mgr Business Unit Global brands (Desperados, Heineken, Strongbow)-On Trade: responsable for Events and Horeca-Off Trade: responsable for Retail and grey marketPeople Mgmt: Direct: 2 sales promotors, Indirect: Key Account Mgrs, Trade Mktg, field and distributor.

Leading the Team "Discount & Other Trade" including 2 Key Account Managers, 1 Sales Assistant and 1 Sales Rep.Personal follow-up of the customers Colruyt & Lidl and through the KAM's also responsible for the accounts Makro, Provera, Intermarché, Mestdagh, Cactus, Lambrechts, ... (together 55% of turnover Belgium) Also responsible for the Proximity Project.

Key Account Management group Colruyt/Lidl and coaching Key Account Mgr Makro

Responsible for the customer Metro and some smaller accounts as Intermarche, Lambrechts, Huyghebaert: negotiate yearly contracts, put in place the promotional plan, manage the relationship with the customers, coach the field team regarding this customers

2005: -Junior Account manager "Out Of Home" for North of Belgium: Optimize distribution (price, assortment, promo, ...), direct sales with big purchase groups (hospitals, schools, ministries, ...) -"Proximity project": study about growth potential in proximity (F3, petrol stations, food chains, night shops,...)2006: Store Account Manager retail: Visit POS (CRF, Makro, Match, ...) in defined region to manage the merchandising, logistics, orders, category management ...