Strategic, visionary and purpose-driven entrepreneurial leader on a mission transform and unite our venerable profession to tackle our shared retention crisis. Extensive clinical experience with 14 years in small animal and equine general practice, two post graduate RCVS certificates and training leadership coach. Driven by my own negative employee experiences I take an innovative approach to providing professional leadership guidance to inspire people-first cultures while promoting 21st Century business and HR practices.Envisioned, designed and launched a ‘recruitment marketing’ veterinary workplace directory community platform to pioneer and modernise outdated approaches to recruitment. Passionate about helping people fulfil their veterinary dreams and enjoy a positive workplace experience, I now build employer brands to connect and help employers, students and professionals fulfil both HR and career ambitions.Overseeing the build of a new brand and tech product I have developed skills in market research, brand design, digital product design, project management, business modelling, grant writing, marketing, videoproduction, content writing, employee experience evaluation and public speaking.Resilient, hardworking, self-motivated, with attention to detail, I adopt a humble, compassionate leadership style to empower others. I embrace a growth mindset to ensure agility to navigate the uncertainty of running a business. I value the importance of trust and integrity to build strong collaborative relationships, bringing shared-value stakeholders together to accelerate change and make the veterinary profession a better place to work.