A documentary storytelling organisation. Here to inspire global understanding through sport.- Crafted a new Purpose and impact strategy to ensure Goal Click is living its values from the inside, out- Re-structured the team and operational set-up, increasing profitability, productivity and impact- Transformed Goal Click's costings model and new business materials, increasing partnerships revenue- Introduced new ideas and practices to foster a collaborative, supportive, high-performing culture amongst a remote-based team

Working with brands to create the change they want to see in the world.- Led a 360-degree brand development process for Beeja Meditation, transforming the London-based organisation into a global, purpose-driven brand capable of inspiring millions of people to meditate- Led the creative and strategic development of a new corporate purpose platform for adidas Europe that breaks down the barriers for girls and women to get into sport- Redefined the brand and new business strategy for Goal Click

The purpose consultancy brands, charities and activists turn to when they want to change the world. I led Revolt's sports portfolio, new business processes and in-house activist brands during a rapid period of growth during which revenue increased five-fold and employee count grew from four to 38.- Secured adidas projects with Outdoor and Football global brands, as well as briefs from the UK and Europe corporate brands, increasing adidas portfolio revenue six-fold in FY1920- Strategic Lead for instilling a new brand purpose at adidas Outdoor, hosting an audit and workshop with the leadership team at Herzo HQ- Created and embedded business development processes that contributed to 43% YOY revenue growth in FY1920- Managed the re-brand of Common Goal, a charitable initiative uniting the football community to advance the UN's Global Goals, and developed the strategy for its new social action platform Game of our Lives- Built activist brand Nail It from the ground up, successfully campaigning for the transgender flag to be included in the 2020 emoji update

Managed the Club’s relationships with high value global, regional and Premier Leaguepartners; delivering creative and strategic activations to meet key business objectives.- Effective relationship management resulted in both EA Sports and Unilever expanding agreementswith the Club in high value deals- Managed the facilitation and delivery for Chelsea’s episode of the Sure Pressure Series, the highestperforming partner content for the 16/17 season- Facilitated a new partnership between William Hill and the CFC Foundation after identifying anopportunity for investment into community employability initiatives

Delivered PR and digital campaigns for high profile clients in the Sports Marketing & Sponsorship team including: England Rugby 2015, Gillette, HSBC and Western Union.- Managed England Rugby 2015 World Cup media outreach strategy for ticketing, fan zones, landmark dates and volunteer events- Created and community managed social media campaigns for Western Union’s PASS CSR initiative, delivering one million days of education via UNICEF and activated through the brand's Europa League partnership- Selected for a lead role on the UK launch of Gillette’s global partnership with Marvel’s Avengers- Wrote a thought piece on the challenges facing the ICC Code for Sponsorship which was published on The Holmes Report, a leading source of news for the PR industry (see link below)