Șerban Lupu Email & Phone Number

Colombia

London, England, United Kingdom

Minca, Magdalena, Colombia

Medellín, Antioquia, Colombia

A fresh new face on the hostels scene in Colombia, Jo&Joe has welcomed me and my ideas in an impressive and disruptive environment.A mixture between a hostel and a hotel, the youthful organization inspired me to create daily and weekly content and help the new location achieve its digital goals.

Zanzibar, Zanzibar West, Tanzania

• Engaged into a cultural experience that saw me interacting with a radically different culture whilst helping me build on adaptability, problem-solving and value creation;• Served as a base for my content creation endeavor, where I created over 1000 pieces of content documenting the life on the island of Zanzibar, as well as Tanzania's mainland with a focus on local culture, people and wildlife.

Copenhagen Area, Capital Region, Denmark

• Increased the Engagement Rate across FB, IG, and TW by 86% on average;• Facilitated the growth of our total online audience size by 25%;• Covered over 100 live sporting events (Superliga, Kvindeliga, Sydbank Pokalen) on all platforms with accent on fan engagement, brand awareness and sponsorship exposure;• Produced quality content that has been acknowledged and redistributed by top pages within the industry (433, Oh My Goal, Overtime FC, etc.);• Developed a strategy for TikTok (as the only Danish football club on this platform), and transformed it into our fastest growing platform;• Elaborated, for the first time in the digital history of the club, a consistent communication plan on LinkedIn that boosted the followers growth rate by 150% compared to the previous year;• Been an active agent of change in our rebranding process (summer 2019), implementing both the new visual and strategical demands;• Established a fresh and appealing tone of voice aligned with the new brand;• Developed from scratch a new brand persona encapsulating excitement, coolness, innovation and aggressiveness as core values;• Put the basis for a disruptive communication model in the world of football, smoothly framing the football-related content within a bigger and more meaningful conversation based on values and character development.

• Increasing the numbers of female participants• Increasing the opportunities for females to get involved and stay involved in footballas a player, coach, volunteer, administrator and or committee member• Actively promoting the benefits of playing football to females• Seeking equality where necessary for female participants in football• Creating opportunities for girls and women to participate in football• Actively promoting and support female mentors• Enabling the effective implementation of females in football development plans assuggested by DBU• Establishing and sustaining effective partnerships to create more opportunities for girlsand women• Working closely with the local Federation in order to implement regional / national plans• Ensuring the increased recruitment and development of female players, coaches,volunteers, administrators and committee members• Identifying, organizing and promoting appropriate training opportunities to support thedevelopment of female football• Supporting any female initiatives / events to promote female participation driven bylocal Federation• Establishing a relationship with local schools to promote girls and women’s football• Completing progress reports to enable the effective monitoring and evaluation ofgirls and women’s development • Assertively challenging prejudice and discrimination• Planning and organizing match days (venue, sponsors, guests, fan zone, half-time show, fan experience, home and away teams)• Effectively communicating Women's Football with a focus on raising awareness

Copenhagen Area, Denmark

My main activities revolve around:• Reshaping the business from its core and identify new business development directions;• Identifying customer profiles and tailor the business' services and communicational endeavors properly;• Ensuring the new business concept is communicated accordingly through both online and offline channels;• Mastering relationships - building and leveraging relationships founded on trust and integrity to facilitate opportunities.

Copenhagen Area, Denmark

My development on personal and professional levels, as well as my responsibilities, can be summed up as it follows: • Acquired sales budgets through constant team development andtraining; • Delivered high-quality service to an international range of customers; • Followed customers throughout awareness, consideration, decisionmaking,purchasing and post-purchasing phases; • Inventory/ Shrink & Stock management; • Contributed to creating brand awareness and increasing revenues by50% over a period of one year since entering the market.

Copenhagen Area, Denmark

My development on personal and professional levels, as well as my responsibilities, can be summed up as it follows: • Achieved sales budgets through quality customer service, training andconsistent development of the team; • Trained stock managers for all ALDO stores in Copenhagen; • Shrink/ Inventory & Stock management; • Developed leadership capability by taking responsibility for teammotivation and engagement; • Won Club ELITE, an internal competition between all ALDO stores inCopenhagen for the best cumulative sales over a season.

Bucharest, Romania

Forbes is a leading source for reliable business news and financial information. The Romanian subsidiary carries out its own projects, gathering local and regional capital economic players: Forbes CEE Forum, Successful Me, Forbes Summer School, Cool Gala, Forbes Business Awards Gala, 30 sub 30, Primul Milion.My development on personal and professional levels, as well as my responsibilities, can be summed up as it follows: • Provided high creative and copy quality content for both online andoffline media; • Proofread and redacted articles; • Interviewed important figures from financial and business sectors; • Ensured coherence between global and local publications; • Participated proactively in brainstorms to outline social engagementstrategies; • Live-texted from Forbes Romania's events; • Launched and was in charge of a dedicated section aimed to discoverthe stories and motivation behind small ventures around the city; • Successfully contributed to designing concepts, following themthrough implementation and delivering final executions and events.

Bucharest, Romania

The only NGO in Romania specialized in advertising, Advice fits the profile of an advertising agency, boosted by the innovative spirit of "young creatives at work". The organization is divided in 5 departments: Sales, HR, Creation, PR&Media and Web. The main projects are represented by the series of conferences, workshops and advertising schools, meant to magnetize young people with an out-of-the-box thinking. Therefore, Advice is keen on providing internal and external development opportunities. Most remarkable projects I played an active role in are: Creativity Blueprints, TeachMe, AdRev, imPrint, Think Strategy and Lecturi Urbane (in translation "Urban readings" - in collaboration with Vodafone). My development on personal and professional levels, as well as my responsibilities, can be summed up as it follows: • Created the writing content and published on social platforms; • Monitored posts, with an accent on digital optimization; • Created the monthly targeted newsletter to our partners; • Participated in brainstorms and enhanced our trend-based approachto ensure the content is fresh; • Proposed and developed integrated campaign ideas for our projects; • Developed excellent verbal and written communication skills, withdexterity in group presentation; • Identified customer insights, defined concepts, ensured a fluentimplementation and delivered final executions and events.

Master’S Degree, Organisational Innovation And Entrepreneurship

Bringing to fruition my interest in lateral thinking and creative problem solving, my master thesis –From theatre stages to business: How.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

My previous knowledge in the creative industries got boosted dramatically during my international experience in Catalonia. I came.

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication

As a consequence of developing a special passion for digital media, my endeavour to understand how effective communication through such.

High School, Mathematics And Computer Science, 9.00

I was passionate about exact sciences, but I was also attracted by the social part of humanity, no wonder I was a habitual participant.