Head Of Marketing Communications
Current
Jan 2022 - Present
AeroLeads people directory · profile
Lucas Couto Email & Phone Number
Head of Marketing Communications
at
LifeAds
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Marketing Communications
Location
Maringá, Paraná, Brazil
Company size
Who is Lucas Couto? Overview
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Quick answer
Lucas Couto is listed as Head of Marketing Communications at LifeAds, a with 2 employees, based in Maringá, Paraná, Brazil. AeroLeads shows a matched LinkedIn profile for Lucas Couto.
Lucas Couto previously worked as Head of Marketing at Agência Liveseo and Analista de marketing at Agência Liveseo. Lucas Couto holds Graduação Técnica, Marketing Digital from Unopar - Universidade Norte Do Paraná.
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LifeAds
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Profile bio
About Lucas Couto
"Greatness does not consist in receiving honors, but in deserving them."- AristotleFrom a young age I was interested in the areas of creation and audiovisual, in the field of photography, filming and design.At the age of 18 I chose to major in Digital Marketing because it was the closest to my interest in the area of creativity and disruptive actions.In the internships I did during graduation, I was able to apply in practice what I studied in the classroom, with a focus on Social Media, I evolved in time management, productivity, strategic vision and learn even more on the "corporate battlefield".During my journey I had a more general context in Digital Marketing, in addition to working with design, social media and video editing, I did a little bit of everything and took care of several channels, having contact with data analysis and metrics tools, such as Google Analytics, Google Search Console, Google Data Studio, RD Station and Facebook Ads Manager, providing a more analytical look along with the creative look that I already had by intuition.In 2020, at 23, after having structured the Marketing sector at liveSEO, I received the proposal to act as Head of Marketing at the agency, being responsible for evangelizing SEO in the Brazilian market through the different available channels, constituting the brand in the specialized agency scenario , generate demand from new customers, elaboration and mapping of creative processes and construction of the internal marketing team.Now in 2022, after all the experience acquired, I'm on a journey as a Digital Nomad, exploring Brazil and its ancestry, serving E-Commerce customers offering Creative Performance services (design, paid media and data analytics).
Current workplace
Lucas Couto's current company
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Lifeads
4 roles
Lucas Couto work experience
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Head Of Marketing
> Concepção e Design em: • Apresentação Comercial • Cases de Sucesso • UI/UX do novo site da liveSEO • Plataforma de branding e branding bookDentre as atividades como Head of Marketing:• Gestão da produção de conteúdos (blog, newsletter, e-mail marketing, redes sociais, parceiros)• Gestão de Tráfego Pago (planejamento e direcionamento na produção de criativos, controle e distribuição de investimentos em Social Ads)• Community Manager• Produção, gerenciamento e lançamento de webinars mensais de SEO para E-Commerce• Construção e ampliação do time de marketing, com pessoas incríveis orientadas ao core, propósitos e resultados da agência• Mapeamento, gestão e otimização de processos e fluxo de atividades do setor de marketing• Análise, aprimoramento e crescimento de métricas e KPI's de canais (mLabs, Google Analytics, RD Station)• Desenho e elaboração de estratégias de marketing para aquisição de leads e vendas junto com time de Sales• Ações de Endomarketing para engajamento e satisfação de colaboradores e comunicação interna junto com time de Recursos Humanos
Aug 2020 - Aug 2021
Analista De Marketing
Responsável técnico pela elaboração e execução de estratégias em Inbound e Outbound Marketing como:• Design Gráfico e Branding;• Responsável pelas Redes Sociais (Social Media e Ads Performance);• Attraction por canais (LinkedIn, Facebook, Instagram, Twitter);• Análise, Acompanhamento e Aprimoramento de Funil de Marketing/Vendas (Junto com time de Sales)• Estruturação de WorkFlow, Segmentação e Nutrição de E-mail Marketing;• Copywriting e Redação publicitária para disparo de e-mails;• Estruturação de Prospecção e Fluxo de Cadências para Follow-Up (Em conjunto com time de Sales)• Fotografia e vídeo (eventos, palestras, encontros)
Mar 2019 - Aug 2020
Analista De Mídias Sociais
Atividades exercidas como Social Media:• Definição de público-alvo e personas• Definição de comunicação e tom de voz • Estratégias e produção de conteúdo com calendário editorial para Redes Sociais de clientes• Programação de publicações e monitoramento de Redes Sociais (mLabs) • Análise e mensuração de Performance em Ads (Facebook e Instagram)• Emissão e análise de relatórios de resultados• Suporte e atendimento ao cliente
Feb 2018 - Jan 2019
1 education record
Lucas Couto education
FAQ
Frequently asked questions about Lucas Couto
Quick answers generated from the profile data available on this page.
What company does Lucas Couto work for?
Lucas Couto works for LifeAds.
What is Lucas Couto's role at LifeAds?
Lucas Couto is listed as Head of Marketing Communications at LifeAds.
Where is Lucas Couto based?
Lucas Couto is based in Maringá, Paraná, Brazil while working with LifeAds.
What companies has Lucas Couto worked for?
Lucas Couto has worked for Lifeads, Agência Liveseo, and Laço Digital | Marketing Digital.
How can I contact Lucas Couto?
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What schools did Lucas Couto attend?
Lucas Couto holds Graduação Técnica, Marketing Digital from Unopar - Universidade Norte Do Paraná.
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