-Developing and executing all online aquisition and retention strategies-Review and provide consumer feedback to internal stakeholders between product team, CRM and the operations team. -Executing and supervising all digital campaigns -Identifying trends/insights and optimize budget spend based on insights-Responsible for creating and growing affiliate channels -Develop and execute opt-in campaigns to reactivate all dormant accounts -Manage local and global agencies for execution of regional campaigns -Monitor and provide feedback on competitions activities on products and regulatory compliance areas-Measure and report performance of all digital marketing campaigns against company goals

- Managing the remote and onsite VIP segment of the business- Developing strategies to identify and close potential VIP segment hot spot for aquisition for the business - Providing business visibility on activities and output from the VIP segment - Review and provides feedback to internal team and stakeholders including marketing, customer service and product team on how to better identify and serve VIPs- Being the main point of contact for the full coordination- including purchase and delivery of exclusive gifts pre-assigned to top VIP customers - Develop and generate all strategies to recruit VIPs for Bet9ja - Develop and implement retention and reward strategies for Bet9ja VIPs. - Build relevant partnerships/channels with outlets that serve as VIP hotspots for lead generation- Develop affiliate network for recruiting VIPs

• Identify emerging markets for customer acquisition and value-added service product sales• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets• Manage and develop key accounts for retention and deepen relationship with existing customers for growth expansion and development• Develop and drive go to market strategies and plan for opening new markets and increasing company profitability• Engage and provide direction, leadership and motivation to internal and field teams• Lead strategy for debt reduction and debt recovery• Planning and overseeing new marketing initiatives.• Increasing the value of current customers while attracting new ones.• Finding and developing new markets and improving sales• Developing goals for the development team and business growth and ensuring they are met.• Maintain industry knowledge of competitor behavior and new developments to ensure competitiveness in the market• Lead and deploy strategy for improving customer service delivery

• Responsible for the company’s global sales target • Responsible for deploying value-creating marketing strategies that enhance profitable sales• Promoting the company's existing brands and introducing new products to the market.• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.• Gathering, investigating, and summarizing market data and trends to draft reports.• Implementing new sales plans and advertising.• Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.• Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.• Conducting market research to identify market requirements and conditions for current and future products.• Product development and market segmentation/positioning for new products.

• Learning and implementing new business concepts specific to emerging and developing markets• Developing growth strategies and plans• Managing and retaining relationships with existing clients• Writing business proposals• Negotiating with stakeholders• Identifying and mapping business strengths and customer needs• Researching business opportunities and viable income streams• Drafting and reviewing contracts

• Build positive and productive relationships with clients.• Make frequent client calls and visits to strengthen client relationships.• Analyze and resolve service issues promptly.• Inform management about complex client issues and resolutions.• Maintain client focused working environment for team.• Identify and develop new business opportunities with client contacts.• Develop process improvements to enhance service efficiency and effectiveness