1. Development and implementation CRM-marketing strategy as a part of SEMrush marketing strategy in the whole (Marketo, Pardot, Act-on, SalesForce).2. Users base research and segmentation to building Customer Journey model.3. Creating event and time triggered email programs.4. Ideas generation, conducting experiments and A/B tests.5. Analysis the effectiveness of promotions in order to plan digital strategy optimization.6. Creating by Tableau and Google Big Query analytical dashboards to visualize the impact of each ads activity on user engagement.

1. Development and implementation email marketing strategy.2. Management of Pardot marketing automation platform.3. Development scoring model.4. Users base research and segmentation.5. Creating event and time triggered email programs.6. Analysis the effectiveness of promotions in order to plan digital strategy optimization.

1. Was responsible for clients’ development.2. Weekly/monthly reporting: fact-plan, financial reporting.3. As an agency manager provided following opportunities to the major clients:– planning promotion strategy, media planning;– PPC-advertising;– RTB-advertising;– ads for video channel and radio;– SEO optimization;– SMM and cooperation with bloggers;– monitoring Google Analytics, Yandex Metrika.4. Document management: harmonization and development.5. Improving cross-teams interaction within the company.

1. Planning, implementation and optimization campaigns, controlling effectiveness by Google Analytics, Yandex Metrika.2. Development of strategies for clients of our department.3. Producing educational materials and presentations for partners.4. Participation in the development of agency software.