- Communication Strategy Consultancy - TV & Digital production- Content development• Creative development & branding for tv networks and tv shows.• TV Content Creation.• Consultancy for Tv and entertainment projects• Digital Productions.

Communication & strategic planning
 - Event & operation management - Building and managing the team of the 40th, 41st, 42nd and 43rd Cairo International Film Festival.
- Contracting suppliers for all needed logistics.
- Responsible for All Marketing and communications activities. - Revolutionising the visual identity of the festival (branding, poster, communication,…etc)
- Producing the opening and closing ceremonies, conceptualising the red carpet.
- Creating the first filmmakers festival hub.

• Creative development & branding for tv networks and tv shows.• TV Content Creation from writing to final production.• Creative development & production for public service campaigns. • Digital Productions.• Post Production for TV programs & series.TV & Digital Content• “Mid Night Gov” CBC Egypt - Political late night show - 47 episodes• “Oxygen” Abou Dhabi TV - Medical lifestyle TV show - 30 episodes• “Big show” CBC Egypt - Late night weekly comedy show - one season• Huawei Mate 8 Mobile - Digital - Mena Launch 2016.• CBC Big show launch - Digital campaign.TV Channel Re-branding & Idents.• Rebranding for Egypt CH1, CH2 and ESC 2009• Rebranding Of Nile News 2006 channel including program packages and titles.Manage In-house post facility and projects.The first to introduce digital cinema & digital workflow into the Egyptian market in 2009.• “Kareoka” Biography Drama TV series - 30 episodes (post production) RED workflow.• “Taht el Ard” Action Drama TV series - 30 episodes (color grading and finishing).• “Amreka bel Arabi - Basem Youssef Tv show 30 episodes (color grading)Ad campaigns included: Sudan telecom, Vodafone, Mobinil, KFC, Dettol UAE, VW Egypt.Produced TV campaigns with agencies from Cairo, Los Angeles, Libya, Milano, and Dubai. Brand included: Vodafone - Huawei - Intesa Sanpaolo - Samsung - VW - KFCPublic Advocacy campaigns : • Anti corruption campaign Egypt 2016 - UNODC / Bates• Egypt Election 2013 - Integrated campaign - UNDP / Bates• Egypt political participation initiative (ID UPDATE campaign ) 2014 - UNPD • Family Violence campaign - Integrated campaign - UNDP / Bates• Egypt Hope (anti-recruitment copy) - BPG UAE.• Election committee training documentary - Egypt - UNDP.• Egypt Anti Drugs campaign - Ministry of social solidarity• Libya Elections 2012 - HNEC (Tv Production)

• Head of the creative team and print/art department.• Develop communication strategies.• Develop Integrated Creative Concepts for local and regional Brands.• Supervise production and budgeting.Clients included: Fayrouz malt beverage, Telecom Egypt, KFC, Pizza Hut, AAIB Bank, UNDP, Ministry of social solidarity Egypt, Egyptian stock Market , Egyptian Radio and television Union.Public Advocacy campaign included- Iraq Anti terrorism campaign - 8 TV ads - Egypt political Participation - ERTU - Reading For all (3 campaigns) - ERTU - Public school renovation - Egypt

• Head of the team responsible for Henkel Egypt brand portfolio, reporting to DDB Dusseldorf. • The brands launched included Persil, Fa, General, Bac and Schwarzkopf.• Consult on two major brands, Hyundai and McDonalds.

• Central planning division executive. My role was to oversee all Brand pitches and consult on strategy and creative as part of the Planning team.