20 years experience in the field of Advertising and film production. Started as a planner then quickly moved to the creative department. Worked in leading ad agencies such as TN communication, DDB, and Bates Equity. Was the Executive Creative Director & Producer. During his career he developed some of the biggest Brand Building campaigns in Egypt and the Middle East. Filmed in Cairo, Beirut, London, Paris, Athens, Hamburg, Budapest, and Venezuela, which gave him the opportunity to collaborate with some of the top directors, DP's and producers from across the globe. His vast experience and exposure gave him an edge to speak the International language of film-making. In 2004 he started his TV directing career working with agencies from Egypt and UAE. His continuous drive and vision led him to become today the pioneer of Digital film in Egypt. He is considered in Egypt as a trendsetter and his reel is a benchmark for production Values in the region.Specialties: Considered in Egypt as a trendsetter and his reel is a benchmark for production Values in the region.