Omar Melo Email & Phone Number

Newark, Nj, Us

New York City, Ny

Greater New York City Area

MARKETING - Smart Link Marketing NJ 2011- PRESENT• Developed marketing plan, budget and sales projections; Media planning and buying• Developed reports on return on investment, sales results and market analysis. • Developed fundraise campaigns, grant proposal and writing to private and government institutions• Worked in partnership with BRAZUSA Cultural Center to develop the street festival Brazilian Day Newark for the past 6 yearso Negotiated and Secured Grants from Verizon, PSE&G and NC350o Negotiated and Secured Sponsors from business and government institutionso Designed and developed a new image and mission purpose for the evento Negotiated and secured partnership with City of Newark, Essex County, The Newark Library, The Newark Museum, New Jersey Performing Art Center, among others• Worked in Partnership with IBID – Ironbound Business Improvement District 2014 to presento Help create a new street event for the Summer Calendar “Newark Firework Festival”o Negotiated and executed contract with suppliers, services and governmental institutionso Negotiated and secured grants and sponsors from business and government institutionso Developed Marketing campaigns• Worked in partnership to the Ecuadorian Chamber of Commerce: 2015 and 2016o Redesigned the event image and structureo Negotiated and executed contract with suppliers, services and governmental institutionso Negotiated and secured grants and sponsors from business and government institutionso Developed Marketing campaigns

Greater New York City Area

• Managed marketing plans and developed business plans and strategies for B2B and B2C• Developed Marketing and Advertising campaigns, including sales collateral, directed to consumers.• Negotiated contract with TV Networks and TV distributors • Developed marketing and advertising campaigns B2C, including communication strategies, loyalty programs, social media

Greater New York City Area

• Responsible for the DIRECTV International channels account. • Supported TV programming and channel acquisition, researching and locating opportunities. • Developed market strategies and business models for international companies to enter the American market.• Developed Marketing and Advertising campaigns, including sales collateral directed to the consumer.

Pine Brook, Nj

• Developed marketing plan, budget and sales projections; Media planning and buying• Developed reports on return on investment, sales results and market analysis. • Developed new business opportunities, new niche markets, new international channels and programs.• Supervised internal media creation and advertising agency relation (TV, Radio, print online and OOH), cross-channel campaigns, direct mail, e-mail blasts and ad words, sales outbound campaigns, and various grassroots campaigns (including trade events, outdoors and on-site), • Trained call center personnel and retailers for the sales campaign. • Negotiated contracts and kept relationship with TV content providers from many countries.• Traveled 30% of the time to 25 states to supervise advertising and grassroots campaigns and international to meet new channels and opportunities.

West Orange, Nj

• Researched opportunities and developed new products to fit niche markets, then developed B2C marketing plans and campaigns. • Pioneer on launching new ethnic TV channels, to ethnic groups from Brazil, Portugal, Greece, Arabic, South Asia, Russia and others. • Coordinate budget spending and media planning.

Greater New York City Area

• Account Management of Internet Media.• Negotiated contracts with advertisers• Developed Internet advertising solutions and manage budget spending for clients, including support to campaign creation and media choices (web banner, add word tags, social media). • Developed presentation materials, case studies and report track results. • Produced monthly reports, track results, suggested campaign changes and improvements upon results. .

• Responsible for new markets development and execution of export sales to multi-geographic markets, including South America, Asia and Europe.• Price Forecasting, Cost Analysis, Cost Benchmarking and Competitive Intelligence• Risk and Sales Contract Management • Production Control and forecast to meet export sales• Managing International Freight requirements • Determinate and negotiate prices

Ba, Business

Activities and Societies: Empresa JuniorStudent Business Consulting Company Client Prospection and Sales Leader of the Reseach.

Mba, Marketing