Omar Salem

Omar Salem Email and Phone Number

Head of Brand and Marketing Communications @ B.TECH
6th of October City, Giza Governorate, EG
Omar Salem's Location
6th of October, Al Jizah, Egypt, Egypt
About Omar Salem

With over a decade of experience in traditional and digital marketing, expertise has been honed in brand promotion, designing data-driven marketing strategies, and crafting communication plans that resonate with target audiences. Utilizing market insights, consumer behavior analysis, and database marketing techniques consistently drives business growth. Notably, strategic marketing management efforts elevated Braun to the top position in Africa and third globally by the end of 2021. Currently, the focus is on leveraging integrated marketing communications and brand management to propel brands to unprecedented heights in today's dynamic market landscape.Strategic Planning | Market Research | Data Analytics | CRM Tools | Digital Marketing | B2B E-commerce | Brand Positioning Marketing Automation | Account-Based Marketing | Market Development | Performance Metrics | Market Share Growth | Marketing Support Activities | Revenue Growth | Market Expansion | Competitive Analysis | Customer Acquisition | Partnership Development | Budget Management | Innovation Management | Resource Optimization | Cross-Functional Collaboration | Team Leadership | Stakeholder Management | Conflict Resolution | Employee Engagement | SQL | Paython |

Omar Salem's Current Company Details
B.TECH

B.Tech

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Head of Brand and Marketing Communications
6th of October City, Giza Governorate, EG
Website:
tech.com.eg
Employees:
4053
Omar Salem Work Experience Details
  • B.Tech
    Head Of Brand And Marketing Communications
    B.Tech
    6Th Of October City, Giza Governorate, Eg
  • B.Tech
    B2B& Partnerships Marketing Manager
    B.Tech Jan 2023 - Present
    Egypt
    As a seasoned B2B and Partnerships Marketing Manager, I drive growth through strategic alliances and innovative marketing. With a proven track record in high-impact partnerships and data-driven strategies, I excel in dynamic, collaborative, and customer-centric environments.• Craft and execute annual brand marketing strategies, aligning with market share objectives and budget constraints, driving a 10% average annual increase in market share while maintaining budget adherence.• Design, develop, and launch marketing campaigns for product ranges, ensuring optimal market positioning and successful new product introductions, achieving an average of 20% above-target sales within the first six months.• Develop targeted marketing support initiatives to amplify direct sales, increasing direct sales by 25% through strategic marketing efforts.• Serve as the primary interface for product-related issues, ensuring seamless communication and resolution, reducing issue resolution time by 40%.• Analyze market and competitor intelligence to inform category plans, resulting in a 15% increase in customer retention through strategic adjustments.• Monitor category performance against plans, implementing corrective actions to improve metrics by 18% through proactive adjustments.• Supervise and coordinate staff, optimizing resource utilization and task completion, enhancing team productivity by 22%.• Foster relationships with key partners and customers, maximizing benefits and increasing partnership engagement by 30%, leading to a 25% rise in collaborative efforts.• Inspire and empower cross-functional teams, achieving a 95% team satisfaction rate and a 20% enhancement in performance metrics through a culture of excellence. • Foster strategic partnerships with market leaders such as Vodafone, Foodics, FlyIn, and CIB, significantly enhancing business visibility and brand recognition, resulting in a 30% increase in market penetration and a 25% growth in brand trust and affinity.
  • B.Tech
    Channels And Brands Developer
    B.Tech Jan 2018 - Jan 2023
    Nasr City 1, Cairo Governorate, Egypt
    Innovative and results-driven Channels and Brands Developer with extensive experience in enhancing brand presence and optimizing distribution channels across traditional and retail sectors. Adept at navigating both physical and online landscapes to drive growth and achieve business objectives.• Established new distribution channels, resulting in a 20% increase in market reach and a 15% boost in sales within the first year.• Executed brand strategies that led to a 25% increase in brand recognition and a 30% growth in brand equity over two years.• Conducted market research that provided insights leading to a 10% improvement in targeting accuracy and a 15% increase in campaign effectiveness.• Managed integrated marketing campaigns that achieved a 35% increase in overall engagement and a 40% increase in lead generation.• Enhanced retail marketing efforts, contributing to a 20% rise in foot traffic and a 25% increase in retail sales.• Leveraged data analytics to optimize marketing initiatives, resulting in a 15% improvement in ROI and a 10% reduction in customer acquisition cost.• Coordinated cross-functional projects completed 10% ahead of schedule and 5% under budget.• Developed strategic partnerships that enhanced business visibility, resulting in a 15% increase in brand trust and a 20% improvement in market penetration.
  • B.Tech
    Assistant Marketing Manager
    B.Tech Jan 2016 - Dec 2017
    Nasr City
    Dedicated and detail-oriented Assistant Marketing Manager with a passion for driving marketing initiatives and supporting strategic campaigns across traditional and retail sectors. With a strong foundation in market research, digital marketing, and project coordination, I bring a blend of creativity and analytical skills to enhance brand visibility and achieve business goals in both physical and online landscapes.• Assisted in the creation, planning, and execution of marketing campaigns, achieving a 15% increase in engagement rates and a 10% uplift in conversion rates.• Conducted market research to identify customer needs and market trends, providing actionable insights that led to a 12% market share growth and a 20% improvement in customer satisfaction scores. • Managed and optimized digital marketing channels, enhancing digital presence and resulting in a 25% increase in website traffic and a 30% boost in online sales.• Developed and oversaw content strategy, increasing content engagement by 18% and social media followers by 22%.• Assisted in managing the marketing budget and tracking expenditures, successfully optimizing budget allocation and reducing marketing spend by 10% while maintaining campaign effectiveness.• Collaborated with the sales team to develop promotional materials and sales tools, contributing to a 15% increase in sales leads and a 12% growth in closed deals.• Maintained and enhanced brand image through consistent messaging, strengthening brand recognition and resulting in a 20% increase in brand recall and a 15% rise in customer loyalty.• Assisted in planning and executing events, successfully organizing and executing events that attracted over 500 attendees and generated 150+ new leads.• Utilized CRM tools to manage customer interactions, improving customer retention rates by 10% and increasing customer lifetime value by 8%.
  • B.Tech
    Channel Marketing Executive
    B.Tech Jan 2014 - Dec 2015
    Role Purpose:To execute trade marketing activities as a team player of trade marketing team that execute SONY, BRAUN, Miele, Hotpoint and a lot of International Brands activities through retail and commercial channels such as B. TECH united retail display projects, in-store merchandising.
  • B.Tech
    Trade Marketing Merchandiser
    B.Tech Jul 2012 - Dec 2013
    • Implement trade marketing mechanics to ensure proper strategy is in place to meet both brand and customer expectations.• Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction.• Execute Consumer promotions in collaboration with Brand Manager and Sales Manager and carry out Market executions• Adhere to trade calendar of activities working with both the Marketing team and other involved dreams.• Appraise TM programs and activities by conducting field intelligence to measure effectiveness and recommendation of improvements as needed.

Omar Salem Skills

Marketing Strategy Advertising Analytics Crm Management Team Leadership Microsoft Office Marketing Strategy Negotiation Team Management Time Management Teamwork Customer Service Leadership Microsoft Excel New Business Development

Omar Salem Education Details

Frequently Asked Questions about Omar Salem

What company does Omar Salem work for?

Omar Salem works for B.tech

What is Omar Salem's role at the current company?

Omar Salem's current role is Head of Brand and Marketing Communications.

What schools did Omar Salem attend?

Omar Salem attended Paris Eslsca Business School, Cim | The Chartered Institute Of Marketing, Helwan University Cairo.

What are some of Omar Salem's interests?

Omar Salem has interest in Science And Technology, Education, Health.

What skills is Omar Salem known for?

Omar Salem has skills like Marketing, Strategy, Advertising, Analytics, Crm, Management, Team Leadership, Microsoft Office, Marketing Strategy, Negotiation, Team Management, Time Management.

Who are Omar Salem's colleagues?

Omar Salem's colleagues are Youssef Osama, Sujata Choudhary, Ahmed Elzayat, Hossam Jaballah, Mohamed Negm, Mohamed Ezzat, Hosseiny Mohamed.

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