- Maintained a strong relation with the Duty Free management- Negotiated Contract Renewals- Executed new product launches- Recruited, Trained & Managed a team of Supervisors & category advisors- Managed Supply Chain- Managed contracted agencies, ensured contracts are abide by and tracked deliverables- Managed the accounts budgets and payments collection.

- Prepared Trade Marketing & Distribution (TM&D) reports & updated dashboards that helped in assessing TM&D performance- Launched the Trade Marketing Handheld System in UAE & Kuwait which allowed us to have a real time monitor of our Trade Marketing team - Led on the re-validation of UAE universe of independent groceries.- Chaired the Trade Marketing Representatives (TMRs) weekly Meetings - Prepared & presented the Monthly Cycle Instructions & Evaluation for the TM&D team.- Tracked UAE budget, performed budget reviews and phasing on a quarterly basis. - Conducted multiples “Area Mapping and Splitting” workshops for TM&D team.- Led on the Activation Representatives Project:

- Built a strong relation with independent groceries retailers- Maximized Product visibility by deploying display units in specific outlets- Led on the pack shots project in Riyadh - Supported Distribution Representatives during new launches- Managed a team of merchandisers- Deployed Brand Ambassadors in the top outlets and monitored their performance

- Managed the transition phase during the clinics renovation- Set policy for operating procedures and created the membership forms- Managed a team of 10 employees- Built a relationship with members