As Head of Golf and Academy, I manage our comprehensive golf program, tournaments and events. Providing leadership and direction to our teams of Golf pros, Golf trainers, Rangers and Event Management. I am also responsible for the relationship between Golfpark and Golfclub.

2019 – 2022 Ice-Co GmbH | AG | Head of Sales & Business Development Responsibilities:Budgeting, logistics, sales strategy, and negotiations with retail partners (COOP, AVEC, MANOR, GLOBUS). In charge of logistics and procurement and expanding the brand. Launching a new medical device in CH. Creating a business plan and negotiating with producer. Negotiating with distributors (Galexis, Voigt, Amedis, Pharmafocus). Overseeing sales to pharmacies and drogeries nationwide. Achievements:• ISEY Skyr sales increased by 28% in two years, beating competition by 25% (High protein milk products)• Hap+ successfully launched in Q4 2021• Negotiated new logistic contract in 2021 reducing shipment cost per unit by 10%Focus: Strategic sales planning, forecasting, B2B expansion, negotiations, logistics.

Responsibilities:Create and implement marketing and sales strategies for international and domestic markets. Direct sales, international sales, social media management and segmenting product as a high value brand. Achievements:• Increased sales YoY by 100%• New online store opened and expanded the brand into 4 new countries (Denmark, Sweden, Germany and France)• Numerous new product launches and portfolio reconstruction

Responsibilities:In charge of enlarging referral network for patients dealing with Keratoconus. Increasing awareness for the keratoconus disease and assist in creating educational platforms for doctors to specialize in cross linking (CXL) practices. Assist and secure partners in a global prevalence study of keratoconus (KMAP Study). Maintain and expand website and social media platforms.Achievements:• Created and successfully implemented a new process that teaches and helps healthcare professionals to receive and treat IDD children with low compliancy.• Increased L4S network of KOL’s by more than 150%• Increased traffic on L4S websites and social media platforms between 200 and 500%Expanded The Light for Sight network of clinical KOL's by more than 150%. Worked on best practice model to increase awareness about screening, early detection and treatment options, especially in high risk patient groups.Managed social media and website and increased traffic by 200% YoY. Promoted the organization and lead outreach activitiesAssisted with research initiatives and congresses. Collaborated with patient organizations and schools to optimize integration for screening and early detection activities

Responsibilities:Built up and manage a discretionary mandate portfolio over CHF 300 mln. In charge of portfolio management, and holistic relationship management. Team leader and project manager in implementing a new asset management software and lead co-operation between asset management and other divisions to maximize revenue sources through cross selling. Evaluate and analyse markets including equity, bonds and FOREX. In charge of AML decision committee. Achievements:• Built up and managed a portfolio of over CHF 300 million• Successfully implemented ADVENT Moxy asset management system for all the whole asset management. • Annually achieved departmental targets for increased assets under management.• Exemplary retention rate of clients in turbulent times (97% client retention rate).

Responsible for managing discretionary portfolios for HNW individuals. Taxation advisory, risk management and asset management (Bonds, Equity, derivatives, forwards, FX's and more). Relationship Management, Responsible for Integration of a new asset management software (Moxy and APX from Advent).

Sales representative for pension products (Lifeyrisauki Bunadarbanka, Frjalsi Pension Fund), investment advisory for clients savings (equity, bonds, savings accounts, portfolio build up). Relationship management

Clearing and settlement of all Bonds and Equity trade for the trading floor. REPO arrangement in coordination with the treasury and the Central Bank. Hedge contracts corresponding with REPO arrangements