Omar White Email & Phone Number

Culver City, California, United States

• Lead strategy in identifying all key possible activities for brand partnership exploitation across all new and current series
• Become show expert and provide detailed script coverage for potential placement and integration opportunities
• Manage lifecycle of all co-branded promotional campaigns across all platforms including social, digital, on-air, off-air and live events
• Propose targeted pitch lists, concepts and strategies for upcoming and returning series
• Facilitate outreach and client relationship management
• Produce sales sheets, decks and other sales collateral for presentations

Greater New York City Area

• Manage integration deliverables with sales and production for LXTV shows and commercial content related to LX/Sky production
• Connect directly to client as support for sales and production
• Daily communication with clients regarding production deliverables
• Collecting client assets, providing timelines, treatments, scripts
• Manage production trackers / timelines/google documents for production
• Maintain sales integration archive – manage and file materials for use by sales and production

Greater New York City Area

• Processed music and promos into daily logs in On-Air traffic system including: adding music log, adding promo campaigns, adding promos to daily log, updating show timings and adjust logs for ADU
• Assisted content strategy team with research and copywriting
• Maintained databases and supplied house numbers for promos, interstitials, and graphics
• Maintained monthly calendar of cultural events, programs, and competitive shows/movies
• Pulled listings from SIMS and provide to PR team for distribution
• Developed, shared and wrote ideas for stunt brainstorms

Greater New York City Area

• Researched and compiled clip reports, including daily clips, tentpole event coverage and signature programs.
• Assisted in the development and maintenance of the monthly employee newsletter, including researching national and local news items, community engagement initiatives and imaging.
• Supported the department’s media outreach efforts, including scheduling press calls, coordinating press crews at events, managing mailings, updating the media contact database, posting releases on BusinessWire and the.
• Cultivated and maintained relationships with third party vendors and firms in support of delivering public relations services.
• Helped manage the division’s internship program, including hiring, job duties, evaluation and overseeing daily tasks.
• Scheduled business meetings, route correspondence and assist with day-to-day needs and other duties as assigned. Manage invoice payment, expenses and travel needs for the Communications division.

Greater New York City Area

• Client accounts include: IBM Commerce, IBM Analytics, Namely, Schneider Electric Energy, Amdocs
• Compiled over 700 pieces of coverage surrounding the IBM Watson Trend App into a comprehensive coverage report, which was delivered to the client daily throughout the campaign which lasted three weeks.
• Utilized Brandwatch to perform two paid ad analyses that measured clients’ share-of-voice.
• Drafted briefing documents, pitches, and used Cision to build more than six media lists containing over 40 contacts each.
• Conducted extensive new business research for five potential clients, three of which the team won.

Chapel Hill, NC

Project Uplift is a special program that enables high-achieving rising seniors to experience college life on the Carolina campus. Students spend two days visiting classes, meeting with faculty and staff, interacting with Carolina students, and participating in cultural and social activities.

Chapel Hill, NC

• Performed tasks throughout the office such as, scheduling meetings with administrative staff, putting together promotional materials and collecting information from more than 600 surveys concerning diversity on campus.
• Co-hosted 3 diversity training workshops with different departments within the university in order to educate faculty and staff on the importance of cultural awareness within the workplace.

Chapel Hill, NC

• Collaborated closely with the client to develop a communication audit and 6-month public relations plan to increase awareness of career services
• Created public relations collateral, which included news releases, fact sheets and fliers to be distributed to more than 400 students throughout the School of Journalism and Mass Communication
• Used Cision to develop tailored media lists consisting of over 50 media outlets

Annapolis, MD

• Encouraged youth ages 5-10 to reach their full potential as responsible, caring citizens
• Organized games and activities for 50+ children ages 5-10
• Assisted in managing funds for field trips and other activities

Bachelor Of Arts (B.A.), Journalism - Public Relations Sequence

Bachelor’S Degree, Journalism And Mass Communication

Activities and Societies: Carolina Firsts, Carolina Association of Black Journalists, Martin Luther King Jr. I Have A Dream CampaignPublic.