Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.Create database of emails for lead generation and follow up on interested respondents.Ensure messages are sent in proper form and template.Responsible for quality downloads. Downloads are a source of revenue and hence it is important to ensure maximum downloads each week.Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.Work to minimize list decay and unsubscribe while increasing the productivity of our email sends.Managing the social media feeds on a day-to-day basis. These would include creating or finding relevant content for platforms like Twitter, LinkedIn and Facebook.Handling social media accounts and creating social media strategies.Review new technologies and keep the company at the forefront of developments in digital marketing.Assisting team Colleagues in the email marketing and lead generation along with other operations